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Girls power 1: Juggernaut. Tatu.

Tatu was the only one who could make it abroad. All you know this duo. Two girls in their adolescence demonstrate deep emotional connection between them to the degree of making out. Of cause only on stage and in clips, in real life they are straight. Nevertheless it`s a strong say for the cause of non-conventional sexual life, in sense of early sexuality and attraction to the same sex.

And it had not been percieved that way at all. The average listener seen only two very appealing girl who sang energetic songs. Let`s see how it happened.

First of all there are two of them, so what they can sing about. It is pop music therefore it mostly about a love. But to sing about a love to one guy for both of them simultaneously it seems stupid. To sing about a love to the masculinity in general it is a prerogative for three-four-five members girls` bands, which always cry it out loud. So for the sake of reason they should perform the emotional tension between them as all duos do.

Second, the average listener was young adult male human being. This creature sees what he want to see, i.e. girls on scene want so much to do it too, great, no further concerns.

Third the group was as much visual as audio experience. The first song was great, in the same time it was also revolutionary clip, the pinnacle of 2000`s MTV, it called Ya Soshla s Uma. Tatu was the group of one album, but the album was perfect in every track. So indispensable listening – 200 Po strechnoy.

So to conclude this part of the story there was not such kind of group in the world before them. So russians first invent this concept and made it real with genious agility. They found the path between scylla and charybdis. They were too young so if they were into boys they`d meet a slut shame, so they were into each other, but only in such a young age it seems not a big deal, cause who knows what the hell in young girl`s mind really is.

So the country conquered, the album`s tracks are on a playlist of every guy of age 14 – 24, what else. It is hard to say if there was any ways to successfully proceed the same or slightly change themes. But eighteen happens only once. They disappeared very quickly as a puberty itself. But that short blowing mind period always stays with.

Something else should be said anyway. It is about the perception of a freedom, or a real freedom that occurs at this period. There was no government intrusion in show business or pop culture for some years, the patriotic obligation that influence the artist`s creativity always results in lame product. Moral preaching from pop star is also ridiculous. Then there was no need for artists to be saying right things, since there is no watchdog for some years either. So there is no constraints to try a new things.

From the other hand the show business was not yet fully developed, so these new things could appear at the top level of pop culture. The case of Tatu get across this idea very well. They couldn`t have been marginal, or in the mainstream or not at all. They could exist only on big scene, if it`d been a niche product it would be a not so good niche to say the least. In this short period they can go big, and they`ve achieved the blissfully overwhelming success, made so many listeners happy and slightly better.

The absence of these two bad obstacles, first, the government`s and watchdog`s influence, and second, the ossified state of show business, had coincided and it produced the new wave of fresh artists, whom we studied in this book.

The freedom is essential for russian art. If it is, all would be.