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Kings of Summer. S.T.D.K.
So what the hell is it. This is a next chapter that I have written for my short companion to russian pop music 1998 - 2007
The End of a Belle Epoque.

Had summer happened twice a year, we would have twice more megahits. Bad years occur, but not more often than in an agriculture. So this song blasts out of every speakers. It repeats at party as many times as djs change each other. And even the faint sound of it enough to turn mind on repeat mode for a whole day. Indeed, it is a pestilence as much as a blessing.

This summer fever exists in russian pop music. Every respected group must have wrote a hit, then the season come, or it would be passed. There is another tour de force, however it is not so common obligation as a summer hit, but if you at the top of show business this year you owe us a christmas single as well.

In order to make an acquiantance with such a phenomenon I chose the group S.T.D.K. and their megahit Vot Leto Proletelo. Since the group had falled in an oblivion just right after the summer ended, and never poped-up again, it make a pure case without inclusions. You don`t need to know anything about the group as I do, except an indispensable listening of one song.

So let`s look at basics. Summer hit must be joyful and bright. There is no way that gloomy and moody song immerse all country in a depression just because it so infinitely beatiful. Sad song would strike people one by one. The summer hit swoop all at once. No need to promote this song, it promotes itself. Arrived from nowhere it is aired on every station next week.

The only lyrics that matters is chorus. The verses may be gibberish and nonsense, nobody listen between choruses, it is better for them to be short and unobservable, their only purpose in giving a moment to refill the breast with air, in order to cry out loud the chorus as if it was the end of the days. The chorus must be unforgetable, that all that stays after all.

Third, it must be danceable. The good test is kids. They catch the tune before others, unconsciously and irreversibly. If summer campers obsessed with it, it`s time for dj`s to prepare mixes for the winter. It`ll make a good conclusion for the fast sets in clubs. If you can jump and sing simultaneously at your song, good chance you got a summer hit.

So it`s everywhere, but where it must be in the first place. Open air concerts and festivals. About festivals we will learn later, there are not many but some good ones. Let`s talk about open air concerts. I saw live perfomance of S.T.D.K. at one of these events. It must be early june`s summer then. It was too far from scene, so I don`t know how they look like, may be it for the better.

So open air concerts. First of all it`s an official event, consequently it occurs on holidays, when celebrated some stupid date. It free for all, and only a government has enough taxpayers money to pay artists. It is a good occasion to see a bunch of popular singers and groups in one place, so to use these favorable circumstances gathers a big crowd.

On central square puts up a big stage. The program begins at the morning and lasts through to fireworks. It consists of four parts child`s dance studios, non-professional artists, local arists, official artists (we learned about three kinds of pop music earlier), and popular group and singers. As the day goes to dawn the firsts reduce and the lasts increase their presense on stage.

Open air concerts are good on the early summer fresh day. Enjoy the music, enjoy the mood of the crowd, escape strangers, it`s not the place to meet new people, come with someone if you need a company. At the good concert you may sing out loud and the good one happens almost each time.

Vot leto proletelo was a good song charged with careless happiness of a beginning of a summer. An open air concert differs from other types of concerts, like concert at a club or a stadium. And summer single differs from regular album`s stuff.