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Friday, March 29th, 2024
LJ.Rossia.org makes no claim to the content supplied through this journal account. Articles are retrieved via a public feed supplied by the site for this purpose.
8:00 am
The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons 

This week on The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons 

Big tech has been in hot water lately. Apple was hit with an [...]

The post The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons  appeared first on ExchangeWire.com.

Thursday, March 28th, 2024
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3:00 pm
How the DMA is Reshaping Ad Tech for Better or Worse

With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look at some of the intricacies [...]

The post How the DMA is Reshaping Ad Tech for Better or Worse appeared first on ExchangeWire.com.

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1:00 pm
Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She expands on delivering an automated and real-time [...]

The post Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch appeared first on ExchangeWire.com.

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1:00 pm
NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities. 

NumberEight has reimagined user identity management through AI technology and [...]

The post NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting appeared first on ExchangeWire.com.

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8:00 am
EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool 

On today’s news digest: EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool 

With the Digital Services Act now in full force, the European Commission [...]

The post EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool  appeared first on ExchangeWire.com.

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8:00 am
MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director

MINT, the leader in Advertising Resource Management (ARM) enterprise-grade software, has announced the appointment of Christoph Kruse as global marketing director as it continues to focus on its market growth strategy in 2024.

This announcement is part of a series of strategic [...]

The post MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director appeared first on ExchangeWire.com.

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8:00 am
Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising

In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical [...]

The post Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising appeared first on ExchangeWire.com.

Wednesday, March 27th, 2024
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12:11 pm
Azerion Appoints Neil Murphy as SVP Demand & Partnerships, North America

Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of Neil Murphy as SVP demand & partnerships, North America, in a role that will see him expand the company’s presence in the market to [...]

The post Azerion Appoints Neil Murphy as SVP Demand & Partnerships, North America appeared first on ExchangeWire.com.

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9:22 am
AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality

AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [...]

The post AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality appeared first on ExchangeWire.com.

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8:00 am
BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service

On today’s news digest: BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service

The BBC will be exploring how to reform the licence fee post-2028, announced the broadcaster’s director general, Tim [...]

The post BBC Looks to Reform Licence Fee; Elon Musk Loses Lawsuit Against Watchdog Group; Amazon Pharmacy Expands Same-Day Delivery Service appeared first on ExchangeWire.com.

Tuesday, March 26th, 2024
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12:52 pm
DoubleVerify Strengthens EMEA Leadership Team with Appointment of Two Regional Vice Presidents 

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (26th March, 2024) announces two key, v-level appointments – Anna Forbes as Regional Vice President for Northern Europe and Natalie Denyer, VP, Account Management for EMEA. Scaling [...]

The post DoubleVerify Strengthens EMEA Leadership Team with Appointment of Two Regional Vice Presidents  appeared first on ExchangeWire.com.

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9:56 am
IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising

Today (March 26th, 2024), IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has published the first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising. The mapping presents the range of emissions models [...]

The post IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising appeared first on ExchangeWire.com.

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8:00 am
The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend 

On today’s news digest: The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend 

Under the Digital Markets Act (DMA), the European Commission (EC) has [...]

The post The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend  appeared first on ExchangeWire.com.

Monday, March 25th, 2024
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12:30 pm
Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, [...]

The post Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0 appeared first on ExchangeWire.com.

LJ.Rossia.org makes no claim to the content supplied through this journal account. Articles are retrieved via a public feed supplied by the site for this purpose.
12:00 pm
Opti Digital’s Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats

Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising. Quentel-Reme also highlights the industry's focus on sustainability and the importance of innovative ad formats [...]

The post Opti Digital’s Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats appeared first on ExchangeWire.com.

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11:45 am
Adform Appoints Katherine Thistlethwaite as Senior Commercial Partnerships Manager

Adform, the most powerful and safe media buying platform built for the game changers, today (March 25th, 2024) announces the hire of Katherine Thistlethwaite as senior commercial partnerships manager. Thistlethwaite’s appointment comes at a significant period of expansion for Adform, [...]

The post Adform Appoints Katherine Thistlethwaite as Senior Commercial Partnerships Manager appeared first on ExchangeWire.com.

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10:19 am
Acquisition of Bidstack Ltd & All Operating Subsidiaries

The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC (in administration). The deal sees James Draper, founder [...]

The post Acquisition of Bidstack Ltd & All Operating Subsidiaries appeared first on ExchangeWire.com.

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8:00 am
US Hits Apple with Antitrust Lawsuit; Paid Subscriptions to Music Streaming Services Exceed 500m for First Time; Warner Bros Discovery’s Max to Launch in Europe 

On today’s news digest: US Hits Apple with Antitrust Lawsuit; Paid Subscriptions to Music Streaming Services Exceed 500m for First Time; Warner Bros Discovery’s Max to Launch in Europe 

Apple is caught up in more legal troubles: the US Department of [...]

The post US Hits Apple with Antitrust Lawsuit; Paid Subscriptions to Music Streaming Services Exceed 500m for First Time; Warner Bros Discovery’s Max to Launch in Europe  appeared first on ExchangeWire.com.

Friday, March 22nd, 2024
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8:00 am
Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip 

This week on The Stack: Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip 

Several partnerships made this week’s news: Disney will be teaming up with Google’s [...]

The post Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip  appeared first on ExchangeWire.com.

Thursday, March 21st, 2024
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2:51 pm
IAS Earns MRC Accreditation for Integrated Third-Party Calculation & Reporting of YouTube Video Viewability

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and [...]

The post IAS Earns MRC Accreditation for Integrated Third-Party Calculation & Reporting of YouTube Video Viewability appeared first on ExchangeWire.com.

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