Tappx Reaffirms its Leadership in Sustainability by Furthering Its Path Towards Zero Emissions by 2030

Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has disclosed its carbon footprint results for 2024, thus strengthening its transparent commitment to sustainability and the progressive decarbonisation of its operations.

With this initiative, [...]

The post Tappx Reaffirms its Leadership in Sustainability by Furthering Its Path Towards Zero Emissions by 2030 appeared first on ExchangeWire.com.

(Comment on this)

HBAgency Becomes an Approved Vendor in IAB Europe’s Transparency & Consent Framework (TCF) v2.2

HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2.

HBAgency provides monetisation and programmatic solutions to a growing network of [...]

The post HBAgency Becomes an Approved Vendor in IAB Europe’s Transparency & Consent Framework (TCF) v2.2 appeared first on ExchangeWire.com.

(Comment on this)

Digest: Netflix Inks Linear TV Deal with TF1; Trump to Delay TikTok Ban for a Third Time; CMA Throws Google a Lifeline 

In today’s Digest, we discuss Netflix inking a linear TV deal with TF1, Trump delaying the TikTok ban for a third time, TikTok Shop launching in Japan, and the CMA tossing Google’s Privacy Sandbox a lifeline.

Netflix Inks Linear TV Deal [...]

The post Digest: Netflix Inks Linear TV Deal with TF1; Trump to Delay TikTok Ban for a Third Time; CMA Throws Google a Lifeline  appeared first on ExchangeWire.com.

(Comment on this)

Finding Ad Tech’s North Star in the AI Era

Although AI is reshaping the industry, why does is still not feel like we are living in the future? Shirley Marschall explores when the real future of ad tech will arrive.

Gen AI is old news. AI agents are the [...]

The post Finding Ad Tech’s North Star in the AI Era appeared first on ExchangeWire.com.

(Comment on this)

Digest: WhatsApp to Introduce Ads; Sainsbury’s to Launch AI-Powered Retail Media Platform; Disney Adds Amazon to DRAX

In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels.

WhatsApp to Introduce Ads 

WhatsApp is preparing to introduce ads on its [...]

The post Digest: WhatsApp to Introduce Ads; Sainsbury’s to Launch AI-Powered Retail Media Platform; Disney Adds Amazon to DRAX appeared first on ExchangeWire.com.

(Comment on this)

Kevel Powers Kleinanzeigen’s Next-Generation Retail Media Network

Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [...]

The post Kevel Powers Kleinanzeigen’s Next-Generation Retail Media Network appeared first on ExchangeWire.com.

(Comment on this)

Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse

Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry's first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world's most comprehensive game [...]

The post Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse appeared first on ExchangeWire.com.

(Comment on this)

Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience

In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and [...]

The post Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience appeared first on ExchangeWire.com.

(Comment on this)

Precision in the Age of Identity: Redefining Audience Curation

Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic

As the post-cookie era unfolds and signal fragmentation becomes the norm, curation has evolved [...]

The post Precision in the Age of Identity: Redefining Audience Curation appeared first on ExchangeWire.com.

(Comment on this)

DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (16th June, 2025) announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and [...]

The post DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News appeared first on ExchangeWire.com.

(Comment on this)

Axis Joins IAB Europe’s Transparency & Consent Framework

Axis is proud to announce its approval as the new vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to data privacy, user choice, and industry best practices.

Launched in April 2018, the TCF is a cross-industry [...]

The post Axis Joins IAB Europe’s Transparency & Consent Framework appeared first on ExchangeWire.com.

(Comment on this)

The AI Monetisation Dilemma: Beyond Keywords and Clicks

In this article, Aaron Simpson, founder, Kindred, details how AI systems can be used effectively for monetisation, without compromising user experience.

As AI tools like ChatGPT, Claude, and Meta AI evolve into full-fledged consumer assistants, they face a fundamental problem: how [...]

The post The AI Monetisation Dilemma: Beyond Keywords and Clicks appeared first on ExchangeWire.com.

(Comment on this)

Digest: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies

In today’s Digest, we discuss the UK Data bill passing without the AI Copyright clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs.

UK Data Bill Passes Without [...]

The post Digest: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies appeared first on ExchangeWire.com.

(Comment on this)

Silverpush Expands European Footprint with Presence in Seven Countries

Silverpush, the contextual intelligence company, today (16th June, 2025) announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy. 

Since opening the Silverpush London headquarters [...]

The post Silverpush Expands European Footprint with Presence in Seven Countries appeared first on ExchangeWire.com.

(Comment on this)

Videoelephant Takes Over Management & Distribution of EntrepreneurTV to Help Viewers Launch & Grow Their Businesses

EntrepreneurTV, a FAST Channel based on the internationally known media brand, magazine, and content studio, will be moving its management and distribution to leading video solutions provider VideoElephant, whose FAST Managed Services also operates the USA Today FAST Channel.  

VideoElephant will [...]

The post Videoelephant Takes Over Management & Distribution of EntrepreneurTV to Help Viewers Launch & Grow Their Businesses appeared first on ExchangeWire.com.

(Comment on this)

Videoelephant Launches “CTV Everywhere” Extending the Power of Premium Video to Millions of Viewers on the Go

VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, announces the expansion of its CTV OOH Network, called “CTV Everywhere”, bringing video to more out-of-home (OOH) viewers than ever.   

The expansion extends the power [...]

The post Videoelephant Launches “CTV Everywhere” Extending the Power of Premium Video to Millions of Viewers on the Go appeared first on ExchangeWire.com.

(Comment on this)

Black Enterprise Launches Fast Channel with VideoElephant as Operating Partner

Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring business owners with inspirational content, has launched a new FAST channel and engaged VideoElephant to manage it.  

VideoElephant, the FAST managed service provider behind the [...]

The post Black Enterprise Launches Fast Channel with VideoElephant as Operating Partner appeared first on ExchangeWire.com.

(Comment on this)

The HOOOP Collective & The GoodNet Partner to Launch India’s First ESG Media Index & Marketplace

In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, has partnered with The GoodNet, a global ESG data company, to co-create India’s first ESG Media Index and marketplace; a country-specific framework and metrics [...]

The post The HOOOP Collective & The GoodNet Partner to Launch India’s First ESG Media Index & Marketplace appeared first on ExchangeWire.com.

(Comment on this)

The Stack: Ad Agency Wars 

This week, the advertising landscape saw billion dollar media shifts, a brewing agency feud, and government regulation in the works. In today’s MadTech Daily, we discuss Disney and Universal suing Midjourney over AI copyright infringement and WhatsApp joining the legal [...]

The post The Stack: Ad Agency Wars  appeared first on ExchangeWire.com.

(Comment on this)

Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface

Adform, the most powerful and safe media buying platform built for game changers, today (12th June, 2025) announces the launch of its new digital-out-of-home (DOOH) planner within Adform FLOW. 

The tool will initially roll out across 15 markets and unify DOOH [...]

The post Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface appeared first on ExchangeWire.com.

(Comment on this)