US Seeks Ban on Political Ad Microtargeting; S4 Capital Adds Digodat to MightHive

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: a bill aiming to ban the use of microtargeting on political advertisements has been introduced in the US; S4 Capital announces it’s acquisition of Digodat, which will merge with MightyHive; and India’s biggest brands are rumoured to be increasing their ad spend after the COVID hiatus.

Democratic bill looks to prevent microtargeting in political ads
A bill banning microtargeting in political advertisements has [...]

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Smart Announces Joint Online Festival “Cannes From Home”

Independent ad monetisation platform Smart AdServer has joined forces with other ad tech players to organise “Cannes From Home”, an alternative online festival, open and accessible to everyone from June 22 to 26, 2020.
While many major events have been canceled this year and will not take place until 2021, “Cannes From Home” is a 100% virtual festival that seeks to unite players across the digital advertising and media sectors. Cannes From Home features a series of round tables, bringing market [...]

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Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind

Whilst businesses continuing to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to the call for a healthier and more accountable ecosystem? We spoke to Erica Schmidt (pictured below), global CEO of Matterkind, about IPG’s newest division, and how it hopes to help transform the industry.

How did Matterkind come about? 
 
We acquired Acxiom in [...]

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Ogury Appoints Antoine Barbier as Senior Vice President of Product

Ogury, the creator of the first advertising engine driven by user choice, has announced the appointment of Antoine Barbier as senior vice president, product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s product development globally.
 
“Antoine’s experience in building next level products and his background in mobile video advertising  will play a strategic role in continuing to expand Ogury’s Advertising Engine. It is critical now more than ever that we rely on innovation [...]

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Unruly Appoints Former Oath and AOL Director Alex Khan as UK Managing Director

Video ad tech company Unruly, part of Tremor International, today (28 May) announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK managing director.
Following the acquisition of Unruly by Tremor International in January 2020 and its decision to make the Unruly brand its international arm, Khan joins Unruly at a pivotal time for the company, which is one of the world’s largest video marketplaces. As UK MD, Khan will lead in accelerating the [...]

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Indian Brand Leaders Prepare for Ad Renaissance; News Corp Closes 112 Print Publications

In today’s ExchangeWire news digest: India’s biggest brands gear up to resume advertising after COVID disruption; News Corp Australia confirms it will close over 100 of its print publications, with most moving online; and a recent survey finds that US Gen Zers could provide hope to luxury brands.
 
 
India’s biggest brands get ready to recommence advertising
 
India’s top brands are reportedly preparing to restart their advertising campaigns. Retailers across home, personal care, grocery, smartphone, and electronics are believed to be forging ahead [...]

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Understanding Identity and Targeting in a Post-Cookie World: IAB UK

When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years – following similar moves by Mozilla’s Firefox and Apple’s Safari – it heralded in a new era of digital advertising.
There are of course challenges to navigate; marketers who rely on the use of third-party cookies in order to create personalised and targeted ads will have to reconsider the fundamentals of their audience strategies.
However, the industry now has a [...]

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Sojern Releases Latest Insights on European COVID Travel

Sojern has released its latest findings on how travel trends in Europe are being impacted by the COVID-19 outbreak. The most recent insights, from data collected yesterday (26 May), are based on over 350 million traveller profiles and billions of travel intent signals.
Tentative signs of increased travel intent in some markets
Flight searches and bookings remain down overall, however we are beginning to see positive signals that travel intent is improving in some markets that have announced an easing of travel [...]

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Ban on Political Ad Microtargeting Introduced in US; Pinterest Launches Grocery Feature

In today’s ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in the US; Pinterest sees success with a new feature that allows users to buy food through clickable ads; and Twitter Next APAC sees the appointment of two new heads.
 
Democratic bill looks to prevent microtargeting in political ads
 
A bill banning microtargeting in political advertisements has been introduced in the US. Submitted by the Representative of California, Anna Eshoo, the bill comes [...]

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Context is Everything: Q&A with Steven Filler, Union

As the Coronavirus crisis persists, brands and advertisers are continuing to consider how to conduct themselves as the situation evolves. One key issues surrounding brands is that of propriety – is it appropriate to keep on advertising? If so, how should brands go about it? Steven Filler (pictured below), managing director at Union speaks exclusively to ExchangeWire about consumer reactions to advertising amidst the pandemic, and highlights how an understanding of local context can shape ad strategies going forward.
 
The power [...]

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S4 Capital Adds Digodat to MightyHive; UK Advertisers Expect Modest Recovery in June

In today’s ExchangeWire news digest: S4 Capital’s MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate some improvement to ad spend from next month; and Facebook launches the Shop feature, allowing users to buy directly from merchants’ social media profiles.
 
S4 Capital bolsters MightyHive with Digodat acquisition
Latin American tech firm, Digodat, has been acquired by holdings giant S4 Capital. Digodat, a data and analytics consultancy, will be merged with S4’s programmatic media subsidiary MightyHive, to add to [...]

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US Prepared to Take Google to Court; Conde Nast Launches Data Offering

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US government declares it’s ready to file a lawsuit against Google for anti-competitive behaviour; publisher Conde Nast has launched a new data offering for its advertising partners; Instagram announces House of Instagram in an effort to boost advertising on the platform; and McDonald’s replaces Omnicom Group’s OMD with Publicis Groupe to handle its Mainland China media planning.
 
US government prepared [...]

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Report Reveals Consumers Want Contextually Relevant Ads, Yet Remain Cautious About Privacy

Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Consumer Data Privacy Report for the UK, providing a view into how consumer perception of data privacy is shaping the future of advertising.
Two years since the enactment of the General Data Protection Regulation (GDPR), data privacy remains a key concern for a significant 94% of consumers. Alongside this, whilst 33% of consumers remain unaware of data privacy regulations, such as the GDPR, nearly nine in ten (87%) of consumers now understand their browsing data will [...]

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Unruly Appoints Former Verizon Director Toby Williams as VP Business Development, APMEA

Video ad tech company Unruly, part of Tremor International, today (21 May 2020) announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business Development in the APMEA (Asia Pacific, Middle East and Africa) regions. 
In his new role, Williams will be responsible for driving Unruly’s media footprint across the Asia-Pacific (APAC) region by building strategic partnerships with publishers and media companies. Williams will be based at the Unruly APAC HQ in Singapore, and will [...]

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Ebiquity Post 2019 Financial Results; McDonald’s Moves China Media Planning to Publicis

In today’s ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald’s moves its Mainland China media planning to Publicis Groupe; and the ad industry is showing a greater interest in B2B content.
 
Ebiquity release preliminary financial results
 
Independent marketing and media consultancy, Ebiquity, has announced its preliminary financial results for 2019. The results remain fairly consistent with those achieved in 2018, although it has seen declines in its revenue, operating profit, and earnings per share.
Despite seeing revenue fall from £69.4m [...]

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Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, USC and Channel Factory Find

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in brand awareness.
Channel Factory partnered with the University of Southern California’s Applied Consumer Psychology department to survey 354 respondents to better understand brand awareness lift, and attributes such as shareability, engagement, entertainment, credibility, and believability caused by contextual alignment. In addition to the significant increase in brand [...]

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Instagram Launches New Ad Offering; INS Demands Compensation from Government

In today’s ExchangeWire news digest: Instagram launches House of Instagram in Australia to encourage brands to advertise on its platform; the INS demands compensation from the government as lockdown measures see their ad revenues plummet; and ARN reports an increase in audience figures across its radio platforms.
 
Instagram creates House of Instagram to promote the platform to advertisers
Photo-sharing social media site Instagram has launched a new offering to encourage Australian brands to advertise on the platform. The online resource, named House [...]

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IAS Study Reveals Data Privacy Matters to 94% of Singapore and Indonesia Consumers

Integral Ad Science (IAS), the global leader in digital ad verification, surveyed over 1,000 consumers in Singapore and Indonesia about online data collection, data privacy, and targeted advertising to understand how they perceive data privacy and digital advertising practices amid growing data privacy regulations. 
Consumers are spending more time online than ever and more time browsing means more opportunities to collect data and consumers know it: 8 out of 10 consumers in Singapore and Indonesia say they’re aware that websites and [...]

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Union Survey Reveals Impact of COVID on Content Consumption and Attitudes to Advertising

Union, a joint venture between 5 leading EMEA video technology providers, has unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards advertising across a diverse range of EMEA markets.
As the global crisis continues to evolve, communities, industries and businesses are confronted with its impact and side effects. In response Union has launched a tracking survey across France, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar), Germany, Greece, Italy, Netherlands, Romania, Spain, Sweden and [...]

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Conde Nast Launches Data Offering; SoftBank Posts Worst Financial Results

In today’s ExchangeWire news digest: Conde Nast launches a new data offering to help advertisers target their key audiences; SoftBank reports a loss of $9b, making last fiscal year their worst ever; and CTV sees ad impressions steady after Q1 fall.
 
 
Conde Nast launches new data offering to advertisers
Publisher giant Conde Nast has released a new data offering to its advertiser partners. The new platform uses the first-party data of Conde Nast’s US and international users to divide its audience into [...]

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