Why the Future of Marketing is Increasingly OOH In this exclusive article written for ExchangeWire, Alistair MacCallum (pictured below), CEO of Kinetic UK, discusses the reasons for optimism in the out-of-home (OOH) sector through 2020, how traditional platforms are set to integrate with OOH channels, and how programmatic technology can further enhance effectiveness and relevance within the medium.
There are so many reasons for optimism in the OOH industry it’s hard to know where to start.
Despite the dominance of the global tech companies across huge swathes of the [...]
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