Five New Year’s Resolutions from OnAudience.com for Digital Marketers As 2020 begins, big data platform OnAudience.com has released its five key trends to monitor over the course of the year for effective digital marketing.
1. Data transparency and data privacy
One of the top New Year’s resolutions for digital marketers should be related to data privacy. As we know, GDPR did not adversely affect programmatic spending – according to IAB Europe, marketers spend 33% more programmatically in 2018 than a year before. But data transparency is still a questionable [...]
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