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Friday, January 10th, 2020

    Time Event
    10:00a
    Tremor International Acquires Unruly; IAB UK Actions to Address ICO’s RTB Concerns

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; S4Capital merges with Circus Marketing; Ebiquity acquires Digital Decisions.
    Tremor International acquires Unruly
    Tremor International Ltd has announced that it has reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace.
    The transaction is expected to be financially beneficial [...]

    The post Tremor International Acquires Unruly; IAB UK Actions to Address ICO’s RTB Concerns appeared first on ExchangeWire.com.

    2:50p
    Five New Year’s Resolutions from OnAudience.com for Digital Marketers

    As 2020 begins, big data platform OnAudience.com has released its five key trends to monitor over the course of the year for effective digital marketing.
    1. Data transparency and data privacy
    One of the top New Year’s resolutions for digital marketers should be related to data privacy. As we know, GDPR did not adversely affect programmatic spending – according to IAB Europe, marketers spend 33% more programmatically in 2018 than a year before. But data transparency is still a questionable [...]

    The post Five New Year’s Resolutions from OnAudience.com for Digital Marketers appeared first on ExchangeWire.com.

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