Wednesday, January 29th, 2020

Time	Event
7:30a	Adverty Continues Expansion in the UK with Strategic Hires Adverty, a leading in-game platform for advertisers, agencies and content creators announces further expansion with the launch of the UK office. The move brings the Adverty platform to the UK and will deliver seamless advertising to connect brands and people through their revolutionary display advertising technology built for games. The expansion also includes two strategic hires in the UK with ex-Bidstack Senior Commercial Development Manager Alex Ginn joining the team as Head of Sales UK and Julia Smith who joins as [...] The post Adverty Continues Expansion in the UK with Strategic Hires appeared first on ExchangeWire.com. (Comment on this)
3:20p	IAS Reveals Digital Ad Industry’s Top Priorities in APAC Measuring business outcomes, the rise of contextual targeting in a cookie-less world, harnessing the explosion in OTT/CTV dictate APAC marketers’ agendas in 2020 according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. Based on a survey of over 168 industry professionals in APAC, the company’s Industry Pulse Report homes in on the trends and challenges that APAC digital media professionals are focused on for 2020. Over-the-top (OTT) and Connected TV (CTV) video [...] The post IAS Reveals Digital Ad Industry’s Top Priorities in APAC appeared first on ExchangeWire.com. (Comment on this)

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