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Tuesday, February 25th, 2020
| Time |
Event |
| 9:00a |
Commerce: The Untapped Revenue Stream Publishers Cannot Afford to Ignore Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used to effectively supplement revenue from display advertising amidst tumultuous times for media.
“Increasingly a successful digital media company will be one that can accumulate multiple revenue sources.”
In the 18 months since Columbia Journalism School’s Raju Narisetti made this statement, revenue diversification has been a top priority for publishers. A recent Reuters report indicates diversification strategies are beginning to pay off, with [...]
The post Commerce: The Untapped Revenue Stream Publishers Cannot Afford to Ignore appeared first on ExchangeWire.com. | | 9:10a |
IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing bot scheme generating fake browser data and creating fabricated URLs in order to steal advertisers’ media spend.
The 404bot capitalises on unaudited ads.txt files, the very tool created to help ad buyers avoid illegitimate sellers and prevent unauthorised inventory sales from happening. A sign of the continually growing sophistication of ad fraud, the 404bot scheme was able to bypass many preventative [...]
The post IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme appeared first on ExchangeWire.com. | | 9:16a |
Caters News Agency Partners with Primis for Content Syndication Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK’s leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network.
This will allow Caters News Agency to tap into new audiences, while Primis will add the trusted and established content provider to its extensive video content library.
Caters is an international news, picture and video agency. They source and distribute exclusive [...]
The post Caters News Agency Partners with Primis for Content Syndication appeared first on ExchangeWire.com. | | 12:17p |
Robert Webster Joins InfoSum as Director, Strategy Consulting InfoSum today announced that industry veteran, Robert Webster, has joined the company as Director, Strategy Consulting. In this new commercial role, Robert will bring his vast amount of experience to help InfoSum onboard new enterprise clients and solve complex challenges around the use of data, identity, privacy and consent.
Robert has a proven track record within the advertising industry and has taken this role alongside his current duties as a founder of Canton Marketing Solutions. Prior to his time [...]
The post Robert Webster Joins InfoSum as Director, Strategy Consulting appeared first on ExchangeWire.com. |
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