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Thursday, March 5th, 2020

    Time Event
    9:00a
    Creativity, Data and the Future of Agencies

    Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams.
    There are lots of people out there saying there is a crisis in creativity in the world of advertising. It isn’t a new state of affairs, but its effects have become plainer to see in recent times. Industry bodies and agencies are now discussing the way forward. And what’s [...]

    The post Creativity, Data and the Future of Agencies appeared first on ExchangeWire.com.

    4:45p
    FreeWheel Releases ‘The Delicate Art of Balancing Ad Load’

    The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, The Delicate Art of Balancing Ad Load, which aims to provide an overview of current ad load across European premium programmers and help to better craft optimal ad experiences for the viewers.
    The FWCE paper offers insights into the different approaches to ad load and how these vary across premium publishers, as well as region. By drawing on specific case studies and in-depth data analysis, the study [...]

    The post FreeWheel Releases ‘The Delicate Art of Balancing Ad Load’ appeared first on ExchangeWire.com.

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