Creativity, Data and the Future of Agencies Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams.
There are lots of people out there saying there is a crisis in creativity in the world of advertising. It isn’t a new state of affairs, but its effects have become plainer to see in recent times. Industry bodies and agencies are now discussing the way forward. And what’s [...]
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