Wednesday, March 18th, 2020

Time	Event
8:55a	AnyMind Group Acquires POKKT Mobile Ads AnyMind Group, a company in the marketing technology, entertainment technology and HR technology spaces, has today announced the full acquisition of India-based mobile video advertising platform, POKKT Mobile Ads (POKKT). POKKT was founded in 2012 in India, and expanded into Southeast Asia and the Middle East. POKKT Mobile Ads is the leading in-app smartphone ad platform that is integrated with over 1000 app publishers. Reaching over 500 million monthly active users, POKKT’s key offerings include in-app video ads, rich media innovations [...] The post AnyMind Group Acquires POKKT Mobile Ads appeared first on ExchangeWire.com. (Comment on this)
9:00a	PubNative Registers CMP in IAB Europe’s Transparency and Consent Framework PubNative, a leading mobile monetisation platform and programmatic ad exchange, is continuing its course of advocating for transparency in the advertising ecosystem by announcing the approval of its latest CMP to join IAB Europe’s Transparency and Consent framework. PubNative’s plans for 2020 include a myriad of measures to advocate for transparency in the industry. The focus lies on the most valuable asset in the era of GDPR and CCPA: consumer consent. As governments worldwide pass laws and sign off regulations to [...] The post PubNative Registers CMP in IAB Europe’s Transparency and Consent Framework appeared first on ExchangeWire.com. (Comment on this)
11:00a	Fox to Buy Tubi TV; VideoAmp Acquires Conversion Login In today’s edition of the ExchangeWire Daily Digest: Fox to buy Tubi TV; VideoAmp acquires Conversion Login; and AnyMind announces full acquisition of POKKT.  Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company has chosen to sell its 5% stake in the Roku streaming platform. The media giant says that by selling its stake in Roku, it’s “essentially exchanging a passively held minority investment for [...] The post Fox to Buy Tubi TV; VideoAmp Acquires Conversion Login appeared first on ExchangeWire.com. (Comment on this)

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