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Monday, March 23rd, 2020

    Time Event
    11:00a
    GSG Acquires iGraal; ITV Cancels 2019 Dividend and Abandons Revenue Outlook

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GSG acquires iGraal; ITV cancels 2019 dividend and abandons revenue outlook; and Simpli.fi bolsters OTT and CTV offering. 
    GSG acquires iGraal
    Germany’s Global Savings Group (GSG), the e-commerce content company, has acquired French cashback company iGraal for €123.5m in a mixture of cash and stock.
    Specifically, the deal was reached with iGraal’s majority owner M6 Group, and consists of €35m in [...]

    The post GSG Acquires iGraal; ITV Cancels 2019 Dividend and Abandons Revenue Outlook appeared first on ExchangeWire.com.

    2:04p
    Silverbullet Group Supports Save The Children with Pro Bono Campaign

    Since the official announcement surrounding the coronavirus being confirmed as a pandemic by the World Health Organisation, the data-smart marketing experts Silverbullet Data Services Group support Save The Children during this moment of difficulty, to promote trusted information for those in need.
    The coronavirus has had, and will continue to, place significant consequences on the world’s economy. With Italy’s latest announcement in closing of all bars, restaurants, gyms and social environments (except for pharmacies and supermarkets), there is a sense of [...]

    The post Silverbullet Group Supports Save The Children with Pro Bono Campaign appeared first on ExchangeWire.com.

    2:58p
    EMEA Travel Trends Around COVID-19

    In the latest of an analytical series, Sojern examines the impact of the ongoing outbreak of the Covid-19 coronavirus strain upon the global travel industry.
    With more than 345,767 confirmed cases and over 14,927 deaths from COVID-19 globally, we are undoubtedly seeing significant impact across all industries around the world, including the travel industry.
    With our access to real-time traveller audiences and unmatched visibility into global travel demand, we’re in a unique position to share the current travel trends at the forefront [...]

    The post EMEA Travel Trends Around COVID-19 appeared first on ExchangeWire.com.

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