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Monday, April 6th, 2020

    Time Event
    10:50a
    Google and Twitter Reverse Corona Ad Ban; Stuart McLennan Appointed Rakuten’s APAC SVP

    In today’s ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network’s Stuart McLennan as its APAC senior vice president; and Screen Australia and SBS have announced the winners of their joint Online Digital initiative.
    Google and Twitter reverse corona virus ad ban
    Google and Twitter have now lifted their bans on advertising beside corona-virus related content, Ad Age reports. The use of ad and keyword blocking technology had automatically prevented advertisements from appearing alongside [...]

    The post Google and Twitter Reverse Corona Ad Ban; Stuart McLennan Appointed Rakuten’s APAC SVP appeared first on ExchangeWire.com.

    11:02a
    New EMEA Video Platform Union Launches in London

    Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate video campaigns on the sites that really matter to their local audiences. Union and its founding members PlayAD, Project Agora, ShowHeroes, Video Intelligence and Viralize enjoy strategic relationships with thousands of local market websites across the EMEA region providing video content, monetisation and technology to these publishers.
    Union will help local publishers access incremental spend from global brands who want to [...]

    The post New EMEA Video Platform Union Launches in London appeared first on ExchangeWire.com.

    1:00p
    DoubleVerify Extends Media Quality Authentication to Pinterest

    DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today [6th April 2020] announced an integration with Pinterest that enables advertisers to authenticate ad viewability, as well as identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform. 
    Now, brands can authenticate the quality of Pinterest campaigns using DV’s viewability and fraud verification technology and data, helping to maximise campaign effectiveness. DV is one of a select few verification providers with coverage that extends to [...]

    The post DoubleVerify Extends Media Quality Authentication to Pinterest appeared first on ExchangeWire.com.

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