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Tuesday, April 7th, 2020

    Time Event
    8:00a
    Senior DOOH Expert Jeremy Taylor Joins Anzu.io as VP EMEA

    Former DOOH.com managing partner Jeremy Taylor (pictured below) joins global in-game advertising platform Anzu.io as VP EMEA today [7 April 2020]. Taylor brings a wealth of expertise in digital and digital out of home (DOOH) advertising, having held senior planning and strategic roles at Kinetic Worldwide, Mindshare, Stink Studios, and DOOH.com. His deep knowledge of innovative approaches to working with advertisers and agencies, and media planning will help Anzu drive growth across EMEA.
    Despite the global economic upheaval brought on by [...]

    The post Senior DOOH Expert Jeremy Taylor Joins Anzu.io as VP EMEA appeared first on ExchangeWire.com.

    10:16a
    Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%

    In today’s ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual.
    Google temporarily reverses and suspends new cookies guidelines
    Google has announced that it will roll back the changes to how cookies are handled on its Chrome browser. The new SameSite rules, which are designed to make it more difficult for sites to track users’ [...]

    The post Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6% appeared first on ExchangeWire.com.

    12:00p
    Chemistry with Kindness: How Virtual Pitches Could Fix Pitching

    CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world.
    Pitches never have been perfect. In 2018, research found that 61% of brands and 93% of agencies wanted to see a change in the process. Well, change is here now, whether we like it or not. So what shall we do about pitching?
    Clearly, pitching must find an effective virtual form if the [...]

    The post Chemistry with Kindness: How Virtual Pitches Could Fix Pitching appeared first on ExchangeWire.com.

    3:00p
    Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory

    Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM’s recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona.

    GroupM’s survey found that most consumers still prefer TV ads over advertisements on other mediums. What do you think brands need to do to make audiences more receptive to non-TV advertising?
    TV ads have an inherent advantage as even with time and place shifting, consumers watch many [...]

    The post Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory appeared first on ExchangeWire.com.

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