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Wednesday, April 15th, 2020
| Time |
Event |
| 11:13a |
Beeswax Acquires MediaGamma; Buzzfeed to Leave German Market In today’s ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform.
Beeswax acquires MediaGamma in a bid to bolster its programmatic offering
New York-based Beeswax has bought ad tech start-up MediaGamma for an undisclosed sum. The purchase bucks the trend of many ad tech players, with many reported to be shedding personnel in response to [...]
The post Beeswax Acquires MediaGamma; Buzzfeed to Leave German Market appeared first on ExchangeWire.com. | | 12:34p |
Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.
1. Some see digitisation as a threat to traditional print publications. How does Readly negotiate the conflict between the two mediums?
We see many publishers that are looking to diversify revenue streams and find new ways of providing services to their audiences. Today, Readly is a digital partner to 800 publishers [...]
The post Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly appeared first on ExchangeWire.com. | | 12:56p |
Publishers: Collect Data Safely; Trade it Mindfully: Babs Kehinde, Pubmatic Babs Kehinde (pictured below), Senior Director, Publisher Development, PubMatic, writes exclusively for ExchangeWire about the value of data, and the responsibility of publishers to safeguard it.
Consumers have always ruled in the world of marketing. They are the gatekeepers of the pounds they spend and the data they share about themselves. Marketers want to grow their share of consumer spending, and the best way to do this is to use data to identify their best customers, find more like them, and [...]
The post Publishers: Collect Data Safely; Trade it Mindfully: Babs Kehinde, Pubmatic appeared first on ExchangeWire.com. | | 1:15p |
Consumers Go to YouTube for Uplifting Content During COVID-19 Channel Factory, a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today [15th April] announced the results of a new survey that shows that people are flocking to YouTube for uplifting and mood enhancing content.
Entitled ‘Content Consumption and Consumer Sentiment Amid the Coronavirus Pandemic’, the survey asked more than 1,000 consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19 virus.
Channel Factory found that [...]
The post Consumers Go to YouTube for Uplifting Content During COVID-19 appeared first on ExchangeWire.com. | | 1:38p |
Zeotap Launches CIP and Welcomes Salesforce Veteran as New Global CRO Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries.
According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year, only 2% of brands claim to have reached full digital marketing maturity; 97% said their use of [...]
The post Zeotap Launches CIP and Welcomes Salesforce Veteran as New Global CRO appeared first on ExchangeWire.com. |
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