Publishers Let Randoms Stick Ads In Their Slots

In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers face by allowing third-party vendors to serve ads into slots on their sites.
Would you let someone stick their germ-ridden, muddy fingers in your cookie dough, right before you eat it? Ew, of course not. But that is exactly what publishers are allowing to be done to them by allowing ads from programmatic sources to be served into ad slots on [...]

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