Risk, Reward, and Resilience: A Look Behind the Industry Curtain at AdTech Connect

At AdTech Connect’s latest event, the goal was to lift the lid on the journeys of ad tech companies...

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BRAVE Expands Server Infrastructure in APAC to Support Global Growth & Performance at Scale

BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE’s ongoing investment in building a faster, more [...]

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OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (23rd October, 2025) announced a strategic expansion of its leadership team, appointing five senior executives across product, marketing, communications, and operations. 

This expansion reflects OpenX’s commitment to three core [...]

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Teads Launches CTV Performance: A New Way to Optimise & Measure Real Outcomes from Connected TV

Teads, the omnichannel outcomes platform for the open internet, today (23rd October, 2025) announced the beta launch of CTV Performance, an innovative performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside [...]

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MarkApp Partners with Zira to Elevate Creative Excellence in Programmatic Advertising

MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering unlimited design services through a streamlined subscription model. 

This collaboration brings together [...]

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Clinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration

Clinch, the Agentic AI platform for omnichannel advertising, today (23rd October, 2025) announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to serve ads to Amazon Custom Audiences, a functionality reserved for creatives served directly [...]

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When Screens Converge: What is the Future of CTV and OOH?

Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes..

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Anonymised Partners with Index Exchange to Enable Custom Algorithms for Incremental Outcomes via Index Marketplaces

Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd October, 2025) announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement, and [...]

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What the Ad Tech Industry Makes of the AdCP Agentic AI Standard 

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now?

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Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising

Adelaide, the leader in attention-based media quality measurement, has launched the AU Ecosystem website, a dedicated hub connecting advertisers, publishers, media agencies, and measurement partners around a shared standard for media quality.

Available at ecosystem.adelaidemetrics.com, the platform makes it easy [...]

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Digest: OpenAI Launches ChatGPT Atlas Browser; Omnicom Revenue Rises on Ad Strength; Netflix Expands into Interactive Experiences

In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.

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VIOOH & London Lites Partner to Power London’s Premium DOOH

Today, (23rd October, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations [...]

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Can You Vibe Target in the Outcomes Era?

In this op-ed, Luc Benyon takes a look at agentic age, and the barter deal we cut when we trade in vibes...

It seems the era of agentic advertising has officially begun. With the launch of Ad Context Protocol, AI-powered ad [...]

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Azerion Makes Three New Hires for UK Commercial Team

Omnichannel advertising platform Azerion has expanded its UK commercial team with three new hires as it continues to develop and support its agency business.

As senior client success manager, Aurelie Mosengo Ipaon will focus on campaign management to further strengthen Azerion’s [...]

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iion Unlocks Access to 1.2m Daily Gamers Through Premium Arkadium Partnership

iion, the unified gaming advertising platform, has secured a strategic partnership with Arkadium, unlocking access to one of the most engaged casual gaming audiences in the industry. This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly [...]

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Digest: Google Abandons Privacy Sandbox; Warner Bros. Discovery Puts Itself Up for Sale; Apple Strikes $700M Deal for F1 Rights 

In today’s Digest, we discuss Google abandoning its cookieless Chrome effort, Warner Bros. Discovery putting itself up for sale, and Apple striking a USD$700m deal for F1 rights.

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Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection

Axis announces its integration with HUMAN, a global leader in digital fraud prevention and bot mitigation. The partnership enhances Axis’s traffic verification capabilities across all ad formats — including CTV, video, and display across web and in-app environments — ensuring [...]

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Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to its Board of Advisors

Adelaide, the leader in attention-based media quality measurement, proudly announces that Peter Naylor has joined its board of advisors. A highly respected media executive, Naylor brings more than two decades of experience building and scaling advertising businesses across the most [...]

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Pixalate’s September 2025 Top Grossing Global Mobile Apps: ‘Happy Color’ No. 1 on the United Kingdom Google Play Store

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the September 2025 Global Top Grossing Mobile Apps Reports for the United States (US), the United Kingdom (UK), Singapore, India, Germany, Canada, and Brazil and [...]

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Digest: Meta Tests Skippable Ads on Instagram Reels; AI and Social Media Disrupt Wikipedia Traffic; Meta Tightens AI Chatbot Controls for Kids

In today’s Digest, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.

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