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Thursday, October 19th, 2017
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2:00p |
Ingmar Bergman’s 1950s Soap Commercials Wash Away the Existential Despair
Ingmar Bergman is usually remembered for the intensely serious nature of his films. Death, anguish, the absence of God--his themes can be pretty gloomy. So it might come as a surprise to learn that Bergman once directed a series of rather silly soap commercials.
The year was 1951. Bergman was 33 years old. The Swedish film industry, his main source of income, had just gone on strike to protest high government taxes on entertainment. With two ex-wives, five children, a new wife and a sixth child on the way, Bergman needed to find another way to make money.
A solution presented itself when he was asked to create a series of commercials for a new anti-bacterial soap called Bris ("Breeze," in English). Bergman threw himself into the project. He later recalled:
Originally, I accepted the Bris commercials in order to save the lives of my self and my families. But that was really secondary. The primary reason I wanted to make the commercials was that I was given free rein with money and I could do exactly what I wanted with the product's message. Anyhow, I have always found it difficult to feel resentment when industry comes rushing toward culture, check in hand.
Bergman enlisted his favorite cinematographer at that time, Gunnar Fischer, and together they made nine miniature films, each a little more than one minute long, to be screened in movie theaters over the next three years. Bergman used the opportunity to experiment with visual and narrative form.
Many of the stylistic devices and motifs that would eventually figure into his masterpieces can be spotted in the commercials: mirrors, doubles, the telescoping in or out of a story-within-a-story. You don't need to understand Swedish to recognize the mark of the master.
In the window above we feature Episode 1, "Bris Soap," which is perhaps the most basic of the commercials. They become progressively more imaginative as the series moves along:
- Episode 2, Tennis Girl: An innocent game of tennis sets the stage for an epic battle between good (Bris soap) and evil (bacteria). Can you guess which side wins?
- Episode 3, Gustavian: Bad hygiene in the 17th century court of King Gustav III. Plenty of foppishness, but no Bris.
- Episode 4, Operation: "Perhaps the most intriguing of the commercials," writes Swedish film scholar Fredrik Gustafsson. "In this one Bergman is deconstructing the whole business of filmmaking, using all the tricks of his disposal to trick and treat us."
- Episode 5, The Magic Show: Another battle between good and evil, this time in miniature.
- Episode 6, The Inventor: A man heroically invents anti-bacterial soap, only to awaken and realize it was all a dream. (And anyway, the makers of Bris had already done it.)
- Episode 7, The Rebus: Bergman uses montage to create a game of "rebus," a heraldic riddle (non verbis, sed rebus: "not by words but by things"), to piece together the slogan, "Bris kills the bacteria--no bacteria, no smell."
- Episode 8, Three-Dimensional: Bergman thought 3-D films were "ridiculously stupid," and in this episode he takes a few playful jabs.
- Episode 9, The Princess and the Swineherd: In this reinvention of Hans Christian Anderson's "The Swineherd," a 15-year-old Bibi Andersson, who went on to star in many of Bergman's greatest films, makes her screen debut as a beautiful princess who promises a swineherd 100 kisses in exchange for a bar of soap. Not a bad deal for the swineherd.
To learn more about Bergman's soap commercials you can watch a 2009 report by Slate film critic Dana Stevens here. (Note the video requires a flash player.)
Note: This post first appeared on our site in 2011. It's one of our favorites. So we're bringing it back.
Related Content:
The Mirrors of Ingmar Bergman, Narrated with the Poetry of Sylvia Plath
Ingmar Bergman Visits The Dick Cavett Show, 1971
Fellini’s Fantastic TV Commercials
Ingmar Bergman’s 1950s Soap Commercials Wash Away the Existential Despair is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooks, Free Audio Books, Free Foreign Language Lessons, and MOOCs.
| 5:00p |
Alan Turing Algorithmically Approximated by Ellipses: A Computer Art Project 
Just a cool find on Twitter, a work of computer art created by Jeremy Kun, a math PhD from the University of Illinois at Chicago, and now an engineer at Google.
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via BoingBoing
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Alan Turing Algorithmically Approximated by Ellipses: A Computer Art Project is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooks, Free Audio Books, Free Foreign Language Lessons, and MOOCs.
| 6:00p |
2,000+ Architecture & Art Books You Can Read Free at the Internet Archive 
Somebody once called writing about music like dancing about architecture, and the description stuck. But what's writing about architecture like? Even if you already know — especially if you already know — know that the Internet Archive makes it easy to binge on some of the finest architecture writing around and find out, and completely for free at that. The site, as Archdaily's Becky Quintal reports, has implemented a “lending feature that allows users to electronically 'borrow' books for 14 days. With over 2,000 borrowable books on architecture, patrons from across the globe can read works by Reyner Banham, Walter Gropius, Ada Louise Huxtable and Jonathan Glancey. There are also helpful guides, dictionaries and history books.”

Quintal recommends a variety of titles from Glancey's The Story of Architecture and Banham's Theory and Design in the First Machine Age to Gropius' The New Architecture and the Bauhaus and Tom Wolfe's famous jeremiad From Bauhaus to Our Our House.
Other borrowable books in the collection can take you even farther around our built world: Boston Architecture, French Architecture, Japanese Architecture, Moorish Architecture in Andalusia, The Art and Architecture of China, The Art and Architecture of Medieval Russia. As you can see, and as in a “real” library or bookstore, writing about architecture at some point transitions into writing about art, quite a few volumes of which — on art history, art technique, and even museum work — the Internet Archive also lets you check out.

But before you get your two weeks with any of these books from the Internet Archive's virtual library, you'll need your virtual library card. To get it, visit Archive.org's account creation page and come up with a screen name and password. As soon as you've agreed to the site's terms and conditions, you've got a card. If you'd like to read these books on devices other than your computer, you'll need to download Adobe's free Digital Editions software. Out digital century has made binging on all kinds of reading material incomparably easier than before, but just like brick-and-mortar libraries, the Internet Archive has only so many “copies” to lend out, so be warned that if you want an especially popular book, you may have to get on a waitlist first. Me, I'm hoping Experimental Architecture in Los Angeles will come in any day now, but the art or architecture book you most want to read may just be waiting for you to check it out. Scan the collection here.
via Archdaily
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Download 464 Free Art Books from The Metropolitan Museum of Art
Based in Seoul, Colin Marshall writes and broadcasts on cities and culture. His projects include the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall or on Facebook.
2,000+ Architecture & Art Books You Can Read Free at the Internet Archive is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooks, Free Audio Books, Free Foreign Language Lessons, and MOOCs.
| 7:00p |
Maria Anna Mozart Was a Musical Prodigy Like Her Brother Wolfgang, So Why Did She Get Erased from History? 
When people ask why we have specifically black histories, or queer histories, or women’s histories, it can be hard for many who do historical research to take the question seriously. But in fairness, such questions point to the very reason that alternative or “revisionist” histories exist. We cannot know what we are not told about history—at least not without doing the kind of digging professional scholars can do. Virginia Woolf’s tragic, but fictional, history of Shakespeare’s sister notwithstanding, the claims made by cultural critics about marginalization and oppression aren’t based on speculation, but on case after case of individuals who were ignored by, or shut out of, the wider culture, and subsequently disappeared from historical memory.
One such extraordinary case involves the real sister of another towering European figure whose life we know much more about than Shakespeare’s. Before Wolfgang Amadeus Mozart began writing his first compositions, his older sister Maria Anna Mozart, nicknamed Nannerl, had already proven herself a prodigy.
The two toured Europe together as children—she was with her brother during his 18-month stay in London. “There are contemporaneous reviews praising Nannerl,” writes Sylvia Milo, “and she was even billed first.” A 1763 review, for example, sounds indistinguishable from those written about young Wolfgang.
Imagine an eleven-year-old girl, performing the most difficult sonatas and concertos of the greatest composers, on the harpsichord or fortepiano, with precision, with incredible lightness, with impeccable taste. It was a source of wonder to many.
18th century classical audiences first came to know Wolfgang as part of a brother-sister duo of “wunderkinder.” But the sister half has been airbrushed out of the picture. She does not appear in the definitive Hollywood treatment, Milos Forman’s Amadeus. And, moreover, she only recently began to emerge in the academic and classical worlds. “I grew up studying to be a violinist,” writes Sylvia Milo. “Neither my music history nor my repertoire included any female composers.”
With my braided hair I was called “little Mozart” by my violin teacher, but he meant Wolfi. I never heard that Amadeus had a sister. I never heard of Nannerl Mozart until I saw that family portrait.
In the portrait (top), Nannerl and Wolfgang sit together at the harpsichord while their father Leopold stands nearby. Nannerl, in the foreground, has an enormous pompadour crowning her small oval face. Of the hairdo, she wrote to her brother, in their typically playful rapport, “I am writing to you with an erection on my head and I am very much afraid of burning my hair.”
After discovering Nanerl, Milo poured through the historical archives, reading contemporary accounts and personal letters. The research gave birth to a one-woman play, The Other Mozart, which has toured for the last four years to critical acclaim. (See a trailer video above). In her Guardian essay, Milo describes Nannerl’s fate: “left behind in Salzberg” when she turned 18. “A little girl could perform and tour, but a woman doing so risked her reputation…. Her father only took Wolfgang on their next journeys around the courts of Europe. Nannerl never toured again.” We do know that she wrote music. Wolfgang praised one composition as “beautiful” in a letter to her. But none of her music has survived. “Maybe we will find it one day,” Milo writes. Indeed, an Australian researcher claims to have found Nannerl’s “musical handwriting” in the compositions Wolfgang used for practice.
Other scholars have speculated that Mozart’s sister, five years his senior, certainly would have had some influence on his playing. “No musicians develop their art in a vacuum,” says musical sociologist Stevan Jackson. “Musicians learn by watching other musicians, by being an apprentice, formally or informally.” The question may remain an academic one, but the life of Nannerl has recently become a matter of popular interest as well, not only in Milo’s play but in several novels, many titled Mozart’s Sister, and a 2011 film, also titled Mozart’s Sister, written and directed by René Féret and starring his daughter in the titular role. The trailer above promises a richly emotional period drama, which—as all entertainments must do—takes some liberties with the facts as we know, or don't know, them, but which also, like Milo's play, gives flesh to a significant, and significantly frustrated, historical figure who had, for a couple hundred years, at least, been rendered invisible.
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Josh Jones is a writer and musician based in Durham, NC. Follow him at @jdmagness
Maria Anna Mozart Was a Musical Prodigy Like Her Brother Wolfgang, So Why Did She Get Erased from History? is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooks, Free Audio Books, Free Foreign Language Lessons, and MOOCs.
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