Changes to the Blog I have made a few changes to my blog that I'd like to talk about.
The first is the various buttons associated with each post: a Facebook Like button, a Retweet button, and so on. These buttons are ubiquitous on the Internet now. We publishers like them because it makes it easier for our readers to share our content. I especially like them because I can obsessively watch the totals see how my writings are spreading out across the Internet.
The problem is that these buttons use images, scripts, and/or iframes hosted on the social media site's own servers. This is partly for webmasters' convenience; it makes adoption as easy as copy-and-pasting a few lines of code. But it also gives Facebook, Twitter, Google, and so on a way to track you -- even if you don't click on the button. Remember that: if you see sharing buttons on a webpage, that page is almost certainly being tracked by social media sites or a service like AddThis. Or both.
What I'm using instead is SocialSharePrivacy, which was created by the German website Heise Online and adapted by Mathias Panzenböck. The page shows a grayed-out mockup of a sharing button. You click once to activate it, then a second time to share the page. If you don't click, nothing is loaded from the social media site, so it can't track your visit. If you don't care about the privacy issues, you can click on the Settings icon and enable the sharing buttons permanently.
It's not a perfect solution -- two clicks instead of one -- but it's much more privacy-friendly.
(If you're thinking of doing something similar on your own site, another option to consider is shareNice. ShareNice can be copied to your own webserver; but if you prefer, you can use their hosted version, which makes it as easy to install as AddThis. The difference is that shareNice doesn't set cookies or even log IP addresses -- though you'll have to trust them on the logging part. The problem is that it can't display the aggregate totals.)
The second change is the search function. I changed the site's search engine from Google to DuckDuckGo, which doesn't even store IP addresses. Again, you have to trust them on that, but I'm inclined to.
The third change is to the feed. Starting now, if you click the feed icon in the right-hand column of my blog, you'll be subscribing to a feed that's hosted locally on schneier.com, instead of one produced by Google's Feedburner service. Again, this reduces the amount of data Google collects about you. Over the next couple of days, I will transition existing subscribers off of Feedburner, but since some of you are subscribed directly to a Feedburner URL, I recommend resubscribing to the new link to be sure. And if by chance you have trouble with the new feed, this legacy link will always point to the Feedburner version.
Fighting against the massive amount of surveillance data collected about us as we surf the Internet is hard, and possibly even fruitless. But I think it's important to try.