As mobile phone masts went up across the world's jungles, savannas and mountains, so did poaching. Wildlife crime syndicates can not only coordinate better but can mine growing public data sets, often of geotagged images. Privacy matters for tigers, for snow leopards, for elephants and rhinos and even for tortoises and sharks. Animal data protection laws, where they exist at all, are oblivious to these new threats, and no-one seems to have started to think seriously about information security.