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Saturday, October 5th, 2024

    Time Event
    3:30a
    Meta Faces Data Retention Limits On Its EU Ad Business After Top Court Ruling
    An anonymous reader quotes a report from TechCrunch: The European Union's top court has sided with a privacy challenge to Meta's data retention policies. It ruled on Friday that social networks, such as Facebook, cannot keep using people's information for ad targeting indefinitely. The judgement could have major implications on the way Meta and other ad-funded social networks operate in the region. Limits on how long personal data can be kept must be applied in order to comply with data minimization principles contained in the bloc's General Data Protection Regulation (GDPR). Breaches of the regime can lead to fines of up to 4% of global annual turnover -- which, in Meta's case, could put it on the hook for billions more in penalties (NB: it is already at the top of the leaderboard of Big Tech GDPR breachers). [...] The original challenge to Meta's ad business dates back to 2014 but was not fully heard in Austria until 2020, per noyb. The Austrian supreme court then referred several legal questions to the CJEU in 2021. Some were answered via a separate challenge to Meta/Facebook, in a July 2023 CJEU ruling -- which struck down the company's ability to claim a "legitimate interest" to process people's data for ads. The remaining two questions have now been dealt with by the CJEU. And it's more bad news for Meta's surveillance-based ad business. Limits do apply. Summarizing this component of the judgement in a press release, the CJEU wrote: "An online social network such as Facebook cannot use all of the personal data obtained for the purposes of targeted advertising, without restriction as to time and without distinction as to type of data." The ruling looks important on account of how ads businesses, such as Meta's, function. Crudely put, the more of your data they can grab, the better -- as far as they are concerned. Back in 2022, an internal memo penned by Meta engineers which was obtained by Vice's Motherboard likened its data collection practices to tipping bottles of ink into a vast lake and suggested the company's aggregation of personal data lacked controls and did not lend itself to being able to silo different types of data or apply data retention limits. Although Meta claimed at the time that the document "does not describe our extensive processes and controls to comply with privacy regulations." How exactly the adtech giant will need to amend its data retention practices following the CJEU ruling remains to be seen. But the law is clear that it must have limits. "[Advertising] companies must develop data management protocols to gradually delete unneeded data or stop using them," noyb suggests. The court also weighed in a second question that concerns sensitive data that has been "manifestly made public" by the data subject, "and whether sensitive characteristics could be used for ad targeting because of that," reports TechCrunch. "The court ruled that it could not, maintaining the GDPR's purpose limitation principle."

    Read more of this story at Slashdot.

    3:34p
    Will Hurricanes Prompt More Purchases of Electric Cars?
    Days after a hurricane struck America's southeast, Florida's state's fire marshall "confirmed 16 lithium-ion battery fires related to storm surge," according to local news reports. "Officials said six of those fires are associated with electric vehicles and they are working with fire departments statewide to gather more data." (Earlier this year America's federal transportation safety agency estimated that after a 2022 hurricane "about 36 EVs caught on fire. In several instances, the fire erupted while the impacted EVs were being towed on their flatbed trailers.") But Tuesday, when over 1 million Americans were without electricity, the Atlantic pointed out the other side of the story. "EV owners are using their cars to keep the lights on." When Hurricane Helene knocked out the power in Charlotte, North Carolina, on Friday, Dustin Baker, like many other people across the Southeast, turned to a backup power source. His just happened to be an electric pickup truck. Over the weekend, Baker ran extension cords from the back of his Ford F-150 Lightning, using the truck's battery to keep his refrigerator and freezer running. It worked so well that Baker became an energy Good Samaritan. "I ran another extension cord to my neighbor so they could run two refrigerators they have," he told me. Americans in hurricane territory have long kept diesel-powered generators as a way of life, but electric cars are a leap forward. An EV, at its most fundamental level, is just a big battery on wheels that can be used to power anything, not only the car itself. Some EVs pack enough juice to power a whole home for several days, or a few appliances for even longer. In the aftermath of Helene, as millions of Americans were left without power, many EV owners did just that. A vet clinic that had lost power used an electric F-150 to keep its medicines cold and continue seeing patients during the blackout. One Tesla Cybertruck owner used his car to power his home after his entire neighborhood lost power. One Louisiana man just ran cords straight from the outlets in the bed of his Tesla Cybertruck, according to the article. "We were able to run my internet router and TV, [plus] lamps, refrigerator, a window AC unit, and fans, as well as several phone, watch, and laptop chargers." Over the course of about 24 hours, he said, all of this activity ran his Cybertruck battery down from 99 percent to 80 percent... Bidirectional charging may prove to be the secret weapon that sells electrification to the South, which has generally remained far behind the West and the Northeast in electric-vehicle purchases. If EVs become widely seen as the best option for blackouts, they could entice not just the climate conscious but also the suburban dads in hurricane country with a core belief in prepping for anything. It will take a lot to overcome the widespread distrust of EVs and anxiety about a new technology, but our loathing of power outages just might do the trick. The article notes that Tesla has confirmed all its electric vehicles will support bidirectional charging by 2025.

    Read more of this story at Slashdot.

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