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Friday, September 26th, 2014

    Time Event
    7:18a
    Pirate Logos Justification For Website Blockades, Cartier Says

    stop-blockedThe UK is now one of the easiest countries in the world to obtain a website blocking injunction on copyright grounds. While much work had to be done initially, having websites filtered out by the leading ISPs is now a streamlined and largely closed-door practice.

    Child protection issues aside, up until now it has been copyright holders leading the charge for websites to be blacked out. Dozens of sites are affected, with the majority of the world’s leading file-sharing portals now inaccessible by regular means. If the parent company of luxury watchmaker Cartier has its way, soon a new and potentially more widespread wave of website blockades will begin.

    Compagnie Financière Richemont S.A. owns several well-known luxury brands including Cartier and Mont Blanc. For some time it has been trying to pressure sites offering counterfeits into closing down, but without success. Mirroring the tactics being employed by the studios and recording labels, Richemont has essentially given up on that approach and has decided to take legal action ISPs instead.

    In March 2014, Richemont reportedly wrote to the country’s leading ISPs (Sky, TalkTalk, BT, Virgin Meda, EE, Telefonica (O2)) complaining that third party sites were engaged in illegal activity and were displaying pirated logos which infringe on Richemont trademarks.

    In May the ISPs responding by telling the company that it had not done enough to have the sites close down, such as contacting their webhosts to have service discontinued. The ISPs also complained that by blocking the websites there was a chance that legitimate trade could be affected. An unfair financial burden for the ISPs was also a probability, particularly given the number of likely copycat requests if the application was successful.

    While it appears the ISPs are putting up more of a fight in this case than they did with entertainment company blocking requests, those were actioned under copyright law where injunctions against service providers are catered for. UK trademark law has no such direct provision.

    The case, which is now being heard at the High Court, has attracted the attention of the Open Rights Group. ORG says it takes no view on the merits of the case, but has been given permission to intervene in order to raise awareness over the possibility that third party interests could be affected if blocking injunctions are granted.

    “As the court is being asked to extend the circumstances in which blocking orders are granted, it’s vital that the wider public interest is taken into account. We hope that our intervention will help ensure that future claimants cannot use blocking orders to restrict legitimate activity or free speech,” says ORG Legal Director Elizabeth Knight.

    ORG says its concern is that if Geneva-based Richemont are successful, further applications could be made which are contrary to public interest. These could include blocking sites that use logos to legitimately criticize or parody well known brands

    “Court blocking orders may also affect commercial third parties who have no involvement in any alleged infringement – for example law abiding businesses whose products appear on websites alongside those of companies involved in infringing activity,” the group says.

    It remains to be seen how smoothly the process pans out, but there could be interesting side effects. Entertainment industry companies and artists also own plenty of trademarks that are often displayed on ‘pirate’ websites. If the trademark route proves a simple one, that could end up being their chosen path for future blocking requests.

    Mr Justice Arnold has requested submissions on how third party rights could be affected if injunctions are granted. ORG will ensure he gets the message.

    Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

    3:32p
    Most Top Films Are Not Available on Netflix, Research Finds

    netflix-logoThere is little doubt that, in the United States, Netflix has become the standard for watching movies on the Internet.

    The subscription service is responsible for a third of all Internet traffic during peak hours, dwarfing that of online piracy and other legal video platforms.

    It’s safe to assume that Netflix is the best and most convenient alternative to piracy at this point. That is, if the service carries the movies people want to see. This appears to be a problem.

    Research firm KPMG has just released a new study that looks at the online availability of the 808 most popular and critically acclaimed films. The study was commissioned by NBC Universal and praised by the MPAA, presumably to dispel the argument that many people pirate because they don’t have the option to watch some films legally.

    “This first-of-its-kind report analyzed the availability of 808 different film titles over 34 major online video distribution services and found that 94 percent of the films were available on at least one service,” MPAA’s Chris Dodd commented on the study.

    The MPAA is right that most of the movies are available through online stores and rental services. However, the Hollywood group conveniently ignores the lacking availability on popular subscription platforms which services such as Netflix and Hulu use.

    This is not a minor oversight as the study finds that availability of top films on Netflix and other subscription services is very low.

    Although KPMG decided not to mention it in the executive summary of the report, the findings show that only 16% of the films are available through on-demand subscription services (SOVD).

    Availability of the top films

    topfilmavail

    The above sheds a different light on the availability argument. Because, what good is it if 94 percent of the films are available online, but (at least) 84% are missing from the most-used movie service?

    After all, most people prefer to get their movies in one place as it’s not very convenient to use a few dozen services to get your movie fix.

    Of course this is not an excuse for people to go out and download films without permission, and we have to admit that a lot of progress has been made on the availability side in recent years. However, Hollywood can definitely learn from the music industry, where most of the popular content is available through subscription services.

    From the availability point of view there’s another issue worth pointing out. The most pirated titles are usually recent releases, and these are generally not available, not even through iTunes, Amazon or rental services.

    This is also illustrated in the KPMG report which shows that 100% of the top 2012 films are available online, compared to 77% of the 2013 releases. It’s probably safe to say that the majority of all pirated downloads are of films that are not yet legally available.

    In other words, there’s still plenty of improvement possible.

    Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

    6:44p
    Thom Yorke Sells New Album via Paywall Protected Torrent

    Radiohead’s Tom Yorke has been very critical of new music services such as Spotify. Last year he pulled his music from the popular streaming service claiming that “new artists get paid fuck all.”

    Yorke would like to see more money flowing to the artists and in an effort to accomplish this goal he has teamed up with BitTorrent Inc.

    The San-Francisco company has experimented with artist bundles for a while and together with Yorke they have now launched their first paywalled torrent. After paying $6, fans can download Yorke’s “Tomorrow’s Modern Boxes” album via a protected torrent file.

    “It’s an experiment to see if the mechanics of the system are something that the general public can get its head around,” Thom Yorke and Nigel Godrich write in a joint statement.

    “If it works well it could be an effective way of handing some control of internet commerce back to people who are creating the work. Enabling those people who make either music, video or any other kind of digital content to sell it themselves. Bypassing the self elected gate-keepers,” they add.

    In recent years BitTorrent Inc. has been working very hard to show that its technology can be used for more than “piracy” and today’s bundle is a prime example. After releasing various free samples from other artists, Yorke’s full album is definitely a breakthrough.

    The paywall and other restrictions are not something traditional BitTorrent users are used to, but it’s a necessary “evil” to draw mainstream artists to the model.

    BitTorrent Inc. emphasizes that the album itself is DRM-free but that the torrents do have copy protection. This means that people can’t easily share them with others who haven’t paid.

    “BitTorrent Bundles features protected torrents, limiting the number of times a torrent can be downloaded. While Bundle content is DRM-free, torrents are protected with this new way of managing how often a Bundle is downloaded,” BitTorrent Inc. notes.

    This works very much like private trackers, where only members can share files with each other. With the “Tomorrow’s Modern Boxes” torrent those who pay are a “member” and only they can share the file.

    It will be interesting to see if other artists are also willing to join the experiment. A full album for $6 definitely sounds like a fair price and the artists get to keep most of the cash. BitTorrent Inc. says it currently gets 10% of the revenue for enabling the distribution.

    Perhaps unsurprisingly, several unauthorized torrents without a paywall are also doing the rounds on various torrent sites. The good news is, however, that the paywalled version currently has more people sharing than the pirated one.

    Those interested in Thom Yorke’s “Tomorrow’s Modern Boxes” can grab a copy here.

    Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

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