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Monday, March 28th, 2005
| Time |
Event |
| 12:27p |
| | 1:10p |
Эпопея генерала Рогозина... ...все не закончится. Вот не ожидал я, что и тут его имя вылезет. Помнится, писал я об этом персонаже лет десять назад. Подробности в "Известиях" - в связи с Бесланом, что особенно противно. http://www.izvestia.ru/conflict/1462743_print | | 4:32p |
Как добиться усмпеха в книгоиздании Формула Хансена: To follow Hansen’s book publishing success formula, authors must avoid these five critical mistakes:
1 No comprehensive marketing plan.
2. Unclear who, what, why and how of your pitch to agents and publishers. Specifically, who your audience is, why
they need your book, what makes your book unique, and how you’re positioned as an expert on the subject.
3. A bland brand. Unexciting title and book cover.
4. Your ego makes decisions, not the market. Solution? Identify a winning title by writing short, content-rich
articles or reports. Distribute the reports online and monitor which titles get clicked on most.
5. No price testing. Ask your network how much they would pay for a book like yours. Their answers will reveal
whether your book is salable.
http://www.emediawire.com/releases/2005/3/emw220746.htm |
|
