Tertiary. Sveta.


Sveta was immensely popular among lay people. There is songs thah are aired all day on radio, their clips are rotated on tv. There is another songs that are appreciated by music aficionado, they complete the collection of melomaniacs. Sveta`s songs were neither one of these two types. There is officially promoted songs by means of government power, there is show businessly backed songs by means of money. Sveta was neither of these either.

That happens in rossiyanskaya federation that good stuff finds no way to the top. For officially propelled art it may be too good, since the goverment aim is that that the russian art may exist only if it provoke barfing. And show business has its motto we no need your money.

But the Sveta`s case is more intresting then this mundane reality. Cause it unexpectedly and apparently involved a class motive. By knowing that someone is a fan of Sveta you can conclude to which social strata he or she belongs.

She was popular among working class youth without higher education. So the students cringe their noses if her songs were played at parties. For music buffs she did not exist. To show business producers she fell between targeted groups.

But what the heck these were realy good songs. You may listen Sineglazye Delfiny, Chto Mne delat, Chto Ty Budesh Deleat and many others.

You may think I exaggerate it, but the fact is, it was the last artist whose albums distributed on audio cassettes, that proof low social status of users of this obsolete technology.

By the way a little detour. During the penultimate big wave of russian pop music circa 1989, the ultimate bearer of music was the cassette. Albums were issued on them. Two cassette`s boombox was the device of choice for listening music, and for copying. Music was spreaded among peers by this copying. Also bootlegged copies were commercially produced, music distribution was ninety percent a black market.

In the last big wave the delivery device for pop music was a pc. The auxiliary bearer was a cd disc. It is necessary to clarify, it wasn`t a bought compact disc with an artist`s album. It was a home burned cd, which was used in a car player or at a social gathering. At home to everyone`s needs served a pc with its folder of music collection and media player.

To conclude let be hovering a minute on how new music appears in a listener`s folders. It is very important, since it was unique and existing only for the this period of time. The speed for the outer internet was low at these years and also the napsterish file exchange services didn`t really spread the roots on russia`s soil.

So you came to your friend home and copied what you like from his or her music collection. Or you connect through local network and do the same. The perks of that method is you recieved a valuable recomendation when you see a well organaized collection. It completely lost since all began use torrent or other downloading services. You must know what you want before. Then you come to your peer you don`t know what you will leave with.

This exchange bolstered the big wave, good stuff spread with the speed of light at a dorm network. Frankly speaking I often bought new album`s cds or old album`s dvd mp3 collections cause I liked to have most up-to-date and multifarious music folder, it called test, may be because I was eager to test every music I have had my hands on. And I didn`t bulk to share my knoledge. Peer to peer in these days meant you really new your peers.

But as I mentioned Sveta did not diffused through college students` pcs well. The another side of this method of exchange is that you might be taste-shamed for some stuff in your folders. And Sveta`s tracks brought this kind of shame. What contribute to it, perhaps some antagonism between an educated and non-educated youth is really exists. She sang for them, and poaching is bad, but she`s obviously good.