Structural remedies

The US government is considering breaking Google up into separate companies.

Would that do anything about the injustices of Google? Let's look at them:

• Snooping on its users actions and identities.
• Selling ads based on that data.
• Requiring users to run nonfree software to use the services.
• Pressuring users to identify themselves to use most services.
• Using DRM for distribution of some ethings.

I don't see how splitting up Google would correct these. Perhaps Google itself would not use the collected data as a base for advertising. Perhaps instead Google would sell the use of that data to various advertising companies. I don't think that would make that use of personal data acceptable and it would not help with the others.