techniques of packaging
[название фирмы] will develop valuable entertainment content and talent in countries or regions which have not had the means or interest to market it – often because of lack of knowledge and experience in the techniques of packaging, marketing and sales.

Не то чтобы means to market, а нет и language means to translate. Хотелось бы сказать, что, мол, и к лучшему, но реальность-то совсем другая.