Azerion Promotes Ava Moran to Newly Created Role of EVP, Country Manager, North America

Azerion has promoted Ava Moran to executive vice president (EVP), country manager, North America, as it continues to strengthen its investment in the territory. The new role has been created in response to significant business growth in North America and [...]

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Digest: YouTube Becomes Top TV Choice for Children; YouTube Added to Australia’s Social Media Ban for Under-16s; Havas Reports Solid H1  

In today’s Digest, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia’s social media ban for under-16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.

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Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires

Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today (30th July, 2025) announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation. 

Irina Katsnelson [...]

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Digest: Google and Microsoft Expand AI Features in Search and Browsing; Warner Bros Discovery Names Standalone Entities to Follow Split

In today’s Digest, we cover Google and Microsoft launching new AI features in search and browsing, Warner Bros Discovery revealing further details of its split, and Temu being accused of violating EU online safety law.

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Gaming’s Attention Goldmine: Has Ad Tech Finally Unlocked Level One?

In this edition of her weekly column, Shirley Marschall fires up the joystick and mashes the d-pad, as she examines how the latest measurement framework from the IAB Tech Lab can help in-game programmatic catch up to rival channels.

(From one [...]

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If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?

In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms...

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Contextual’s AI-Charged Comeback 

How has contextual changed amidst the AI revolution, and how can advertisers best harness it?

Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem. The contextual advertising market was valued [...]

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Content Ignite & The Media Trust Partner to Enhance Ad Quality & Publisher Revenue

Content Ignite, a leading ad management and monetisation platform for premium publishers, today (29th July, 2025) announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security. This collaboration will provide publishers with enhanced [...]

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OpenX Drives Growth With New Buyer & Marketing Leaders

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotions of Stacy Bohrer to senior vice president of buyer development and Amanda Forrester to senior vice president of marketing & communications, reinforcing the company’s commitment to [...]

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Azerion & Assembly DOOH Campaign Drives 81% Increase in Searches for Motorola

A Motorola initiative leveraging digital out-of-home (DOOH) screens reinforced by display ads has delivered significant results for the telecoms brand. The Q4 2024 campaign was executed in partnership with Assembly and Hawk, Azerion’s independent activation platform, to raise awareness and [...]

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Digest: Meta Suspends Political Ads in EU; UK Advertising Up 8% in Q1

In today’s Digest, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with [...]

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ExchangeWire Media Pulse Snapshot (H1 2025) – Publisher Monetisation

In this Media Pulse H1 2025 snapshot, we look at the major issues and trends in publisher monetisation over the first half of this year...

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Digest: YouTube Drops Barb Subscription while Ad Revenue Nears $10bn; UK Puts Tech Giants’ Age Checks to the Test

In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants’ age checks to the test, and Southeast Asia becoming TikTok’s largest ad audience.

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Axeptio renforce sa présence européenne avecl’acquisition de CookieCode aux Pays-Bas

Axeptio, acteur international de référence dans la gestion du consentement, annonce l’acquisition de CookieCode, solution néerlandaise reconnue pour son réseau d’agences partenaires en Europe du Nord. Cette opération stratégique marque une nouvelle étape dans la croissance internationale d’Axeptio, après l’ouverture [...]

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DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered tool launched by creative data provider DAIVID.

DAIVID has updated its Creative Data Feed API to enable [...]

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The Stack: Major Headlines in Ad tech & Digital Media

This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we cover the UK targeting Apple and Google’s mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and [...]

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Business Travel Begins in the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions

Today (24 July, 2025) VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches [...]

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ArcSpan Raises $5.2M to Accelerate Publisher Audience Data Monetisation with AI, Identity and Quality Curation Tools

ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help digital publishers maximise revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions.

The funding round, [...]

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Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media

Pentaleap Inc., a leader in retail media technology, and Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced a new-to-market partnership delivering a real-time bidding (RTB) integration for retailers' onsite Sponsored Product Ads (SPAs). This industry-first [...]

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DoubleVerify’s 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions [...]

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