Content Ignite Named in The Sunday Times 100 Tech 2026

Content Ignite today (19th January, 2026) announced it has been included in the 2026 edition of The Sunday Times 100 Tech, the league table recognising Britain’s fastest-growing private technology companies.

Content Ignite placed in 45th place in the software table, and [...]

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Jet Line’s MORE Digital Inventory Available via VIOOH

Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across [...]

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Digest: Ads Come to ChatGPT; BBC to Air Programmes on YouTube; Singapore Eases Data Sharing

Ads ARE coming to ChatGPT; BBC teams with YouTube, and Singapore changes laws to ease data sharing.

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TeqBlaze Launches TeqMate AI — A Smart Assistant for Optimised AdOps Workflows

TeqBlaze, an independent ad tech vendor, announces the release of TeqMate AI, the intelligent assistant that streamlines AdOps workflows. By automating routine tasks, TeqMate AI turns hours of manual troubleshooting into instant insights and actionable recommendations.

AdOps teams face constant pressure: [...]

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Clinch Awarded With Great Place To Work Certification™ for Fifth Consecutive Year

Clinch, the Agentic AI platform for omnichannel content orchestration, has been certified by Great Place To Work® for a fifth year in a row. The prestigious award is based entirely on what current employees say about their experience working at [...]

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Covatic Sense: New Solution Unlocks Individual Addressability & Attribution for Connected TV

Covatic has announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the connected TV (CTV) value proposition by delivering true person-level targeting and measurement.

For decades, TV advertising has relied on the "household proxy", targeting the location rather [...]

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The Stack: Uncertainty Grips Media

This week’s developments point to a media and advertising industry under strain, as major deals wobble, alliances shift, and publishers confront a rapidly changing discovery landscape. In today’s MadTech Daily, we cover Wikimedia expanding AI partnerships across tech giants, Alibaba’s [...]

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How Can Brands Become Visible in the New Era of LLM Search?

How important is brand perception? We sat down with product director Frederic Derian and Victor Bastia to discuss the rise of LLMs and what this means for advertisers.  

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VIOOH Partners With Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses

Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, [...]

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EscalaX comienza su tercer año de andadura consolidándose en la publicidad programática, con crecimiento y tecnología propia

EscalaX, compañía global de publicidad programática, inicia su tercer año de andadura con un crecimiento sostenido en el mercado, más productos y manteniendo alianzas estratégicas con partners como Human, The Media Trust o Pixalate.

Durante estos dos años, la empresa ha [...]

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UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report 

We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

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New Regit–Blis Precision Data Partnership Set to Drive EV Adoption & After-Sales Retention

Regit, the UK’s leading digital garage, has partnered with Blis, the telco DSP, to redefine automotive advertising in the region. By combining Regit’s first-party vehicle data with Blis’s unique mix of aggregated real-world movement, telco-derived insights, spending, and digital behaviour [...]

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EscalaX Begins its Third Year, Strengthening its Position in Programmatic Advertising

EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product portfolio, and ongoing strategic alliances with partners such as Human, The Media Trust, and Pixalate.

Over the past two years, the company has developed [...]

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Digest: Dentsu’s Bid to Sell Global Unit nears Collapse; UK Seeks Copyright Reset between AI and Creators; Netflix Prepares Cash Deal for Warner Bros. and HBO Max

In today’s Digest, we cover Dentsu’s bid to sell a global unit nearing collapse, the UK seeking a copyright reset between AI firms and creators, and Netflix eyeing a cash deal for Warner Bros. and HBO Max.

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IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a European digital advertising ecosystem that is growing in scale and sophistication, while continuing to face structural and operational challenges.

Building on more than a [...]

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OpenX Increases Investment in Global Supply Infrastructure & Publisher Development Personnel  

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (14th January, 2026) announced two additions to its publisher development leadership team. Akhil Savani has joined the company as vice president of publisher development, while longtime OpenX leader [...]

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Reward & Experian Combine Data Insight Capabilities, Redefining Customer Understanding for Brands Across the UK

Reward, a global leader in customer engagement and commerce media, and Experian, the global data and technology company, today (14th January, 2026) announce the integration of Experian Mosaic into Reward’s intelligence and activation solutions.

The integration strengthens the depth and breadth [...]

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Thrad Launches “Thrad for Retailers” to Power Ad Monetisation in the Era of Agentic Commerce

Thrad, the pioneer in AI-native advertising infrastructure for conversational ai, has announced the launch of Thrad for Retailers. This first of its kind solution is designed specifically to help retailers monetise their AI assistants, marking a fundamental shift from traditional [...]

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Digest: Apple Taps Google Gemini to Power AI Siri; Paramount Skydance Takes WBD to Court; Study Reveals Publishers’ Grim Search Outlook

In today’s Digest, we cover Apple tapping Google Gemini to power AI Siri, Paramount Skydance taking Warner Bros. Discovery to court, and a study revealing publishers’ grim outlook for search.

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Agentic Ad Tech Confusion: Revolution or Evolution?

This week Shirley breaks down the forefront of Agentic ad tech - and asks if this is really as groundbreaking as it seems…

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