Digest: Meta Tests Skippable Ads on Instagram Reels; AI and Social Media Disrupt Wikipedia Traffic; Meta Tightens AI Chatbot Controls for Kids

In today’s Digest, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.

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Agencies embrace AI, curation & third-party data to power a new era in media buying

New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a rapidly evolving industry landscape, shaped by [...]

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Pixalate’s Q3 2025 Global Connected TV Device MarketShare Reports: Roku Leads in North America (36%)

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Global Q3 2025 Connected TV (CTV) Device Market Share Reports. The reports include country-level data for the United States, the United Kingdom, Canada, and [...]

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Digest: Meta Forfeits its Brand Safety Seal; Havas Eyes Dentsu’s Global Assets; TikTok Algorithm Licensing Sparks US Concern

In today’s Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu’s global assets, and TikTok’s algorithm licensing sparking concern in the US.

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Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content

Research released today by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, [...]

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DoubleVerify Expands AI-Powered Brand Suitability Measurement Coverage Across Meta Threads

DoubleVerify, a leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this release, global advertisers can leverage DV’s industry-leading, AI-powered [...]

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Retail Media: Will Every Storefront Become an Ad Network?

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could transform it. 

Another week, another new ad network. Two last [...]

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The Stack: AI Rules Tighten

This week, governments turned up the heat on AI and Big Tech as holding companies doubled down on artificial intelligence to stay ahead. In today’s Digest, we discuss the ad industry unveiling the new AdCP standard, major publishers facing a [...]

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TapNation Drives Performance by Controlling Unskippable Ads with AppHarbr by GeoEdge

TapNation, the mobile game publisher behind Thief Puzzle and Wordling, has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable [...]

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Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025

We examine the findings of the latest IPA Bellwether Report, calling on a range of industry experts for their insights.

UK marketing budgets have risen for a second consecutive quarter, remaining in positive territory for Q3 2025. Just over 22% [...]

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Taboola Announces Strong Momentum for Realize, Expects to Pay Over $1.5bn to Publishers & OEMs in 2025

Taboola, a global leader in delivering performance at scale for advertisers, announced a major milestone for its performance advertising technology platform, Realize. 

As part of Taboola’s expansion beyond native and into performance, Taboola has deepened its partnership with multiple global publishers [...]

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DSP Wars: Walled Gardens Don’t Need to Win, They Just Need to Be Cheap

Shirley Marschall draws up the battle lines as Amazon, Google, and The Trade Desk prepare to enter DSP combat…

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Digest: WPP Strikes $400m AI Deal with Google; Spotify Partners with Netflix on Video Podcasts; Google Offers Search Fix as EU Fine Looms

In today’s Digest, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms.

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CyberImpact et Axeptio s’associent pour un marketing numérique performant et conforme au Canada

L’expert québécois CyberImpact, spécialisé dans les solutions d’email marketing et d’automatisation, s’associe à Axeptio, CMP (Consent Management Platform) reconnue à l’international, pour intégrer la gestion du consentement directement au cœur de sa solution de landing pages.

Ce partenariat stratégique permettra aux [...]

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CyberImpact and Axeptio Join Forces to Drive Compliant, High-Performance Digital Marketing in Canada

The Québec-based email marketing specialist CyberImpact has partnered with Axeptio, aglobally recognized Consent Management Platform (CMP), to embed consent managementdirectly within its landing page solution.

This strategic alliance will enable Canadian businesses to activate tracking, targeting, andadvanced marketing automation legally, while [...]

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DoubleVerify Expands Global Measurement Capabilities to Include Microsoft Advertising’s Proprietary Inventory and Data

 DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, [...]

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StackAdapt Launches AI-Driven Martech Suite for Unified Data & Marketing

StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general availability (GA) of its martech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution. 

Now [...]

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Digest: Publicis Lifts Forecast Again as AI Fuels Growth; California Moves to Govern AI Chatbots; EU Strikes Compromise on Sustainability Reporting

In today’s Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, and the EU striking a compromise on sustainability reporting.

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Audible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace

Whilst native advertising has diminished in quality in the last 5 years and has been used traditionally for lower funnel conversion only strategies, Readpeak excels in the mid-funnel where customers are in the explorational and consideration phases of the purchase [...]

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Readpeak Turbo Charges Leadership Team with Top Talent from Pinterest, Hearst, & The Trade Desk

Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe.

Thomas Bailly joins as head of international growth, Helena Murphy as agency lead [...]

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