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Thursday, December 12th, 2019

    Time Event
    9:00a
    We Love PIE: 20 Predictions for 2020

    It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which hasn’t been seen in over a decade. And it will have broad consequences for everyone. Below are my 20 predictions for the year ahead.
    1. The PIE (programmatic-is-everything) doctrine takes hold
    2020 will see a re-think of ‘programmatic’. For over a decade [...]

    The post We Love PIE: 20 Predictions for 2020 appeared first on ExchangeWire.com.

    4:00p
    PubNative Announces Strategic Partnership with Leading Japanese SSP fluct

    PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken Doi), which operates an advertising platform and media business, to further accelerate its international reach and build connections between US/EU and Japan-based partners.
    fluct serves over 39 billion impressions to 15,000+ affiliated media partners on PC and mobile every month in Japan. PubNative (HQ Berlin, CEO Ionut Ciobotaru) is one of the few independent mobile SSP and programmatic ad exchanges. This [...]

    The post PubNative Announces Strategic Partnership with Leading Japanese SSP fluct appeared first on ExchangeWire.com.

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