ExchangeWire.com's Journal
[Most Recent Entries]
[Calendar View]
Thursday, February 13th, 2020
| Time |
Event |
| 9:00a |
Love is… Finding the Right Partnerships In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships.
We all know that we are stronger together and as it is Valentine’s Day tomorrow, partnerships of every type will be front of mind. So it’s a good time to look at the power that partnerships are having on the relationship between brands and their affiliates. Why [...]
The post Love is… Finding the Right Partnerships appeared first on ExchangeWire.com. | | 2:07p |
How to Prepare for a Life Without Cookies Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire discussing how publishers, advertisers, and agencies, can prepare for a post-cookie landscape, and how transitioning to first-party data strategies can ensure a consumer-centric and profitable future for the advertising industry.
It’s official: even the naysayers who couldn’t, or wouldn’t, imagine life without them now know it – the age of the cookie is (almost) over.
The final confirmation of their demise [...]
The post How to Prepare for a Life Without Cookies appeared first on ExchangeWire.com. | | 4:20p |
Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer Lotame, a leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy Officer.
In addition to overseeing all legal functions, Yeung will spearhead Lotame’s privacy protocols across its business, providing consumers with transparency, notice and control while also helping to inform data consent and privacy features in the company’s suite of unstacked [...]
The post Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer appeared first on ExchangeWire.com. |
|