Peer39 Releases January 2020 Benchmark Report A recent IAB report found that 94% of marketers are using blacklists to tackle brand safety. With this in mind, Peer39 conducted research examining how much news content is brand safe and discovered there is USD$15m of suitable inventory in content-rich environments that advertisers blocking news are missing out on, not to mention the publishers who are also missing out on revenue.
The analysis comes from Peer39’s Benchmark Report for January 2020 which indicates brands are avoiding News content, based on [...]
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