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Monday, March 30th, 2020

    Time Event
    8:30a
    Advertising Vs Coronavirus: Part Two – The Service Layer

    In the second of a series covering the effect of the ongoing coronavirus outbreak, ExchangeWire speaks to industry experts to learn how their businesses and clients are coping with the crisis and their predictions during this time of uncertainty.
    Key word competition could expand after crisis
    I specialise in paid search and the two main clients I work on – a travel company and a global company with departments in several affected markets – have significantly limited spend, so day-to-day operations have [...]

    The post Advertising Vs Coronavirus: Part Two – The Service Layer appeared first on ExchangeWire.com.

    10:42a
    COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan

    In today’s ExchangeWire news digest: COVID-19’s impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won’t postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with the ongoing crisis.
    COVID-19 sees publisher revenue guarantees falter
    Third-party revenue generating platforms for ad publishers have begun altering their payment processes. Altice-owned Teads and ad tech company GumGum Inc have sought changes to their payment arrangements with clients, with Teads invoking [...]

    The post COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan appeared first on ExchangeWire.com.

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