ExchangeWire.com's Journal
[Most Recent Entries]
[Calendar View]
Friday, April 3rd, 2020
| Time |
Event |
| 8:08a |
Europe in Isolation: a New OnAudience.com Mobility Report OnAudience.com, the London-based big data company that specialises in data analysis and digital marketing, has taken a closer look at the response of European citizens to the lockdown and self-quarantine measures imposed by their governments. Data experts tracked the behaviour of citizens of France, Spain, Germany, Poland, Italy and Great Britain to establish the extent to which European citizens are limiting their movement in their new mobility index.
Europe stays at home
With the World Health Organisation (WHO) calling for citizens to [...]
The post Europe in Isolation: a New OnAudience.com Mobility Report appeared first on ExchangeWire.com. | | 9:20a |
LUMA reports fall in digital deals; IAS report reveals Australia’s brand safety triumphs In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition: LUMA reports fall in digital deals; IAS report reveals Australia’s brand safety triumphs; BidSwitch finds media buyers want direct path to inventory; Illuma’s contextual targeting outperforming traditional brand uplift; OnAudience.com examines European adherence to lockdown; and 5 ideas for publishers in a Corona revenue vortex.
LUMA reports fall in digital deals
LUMA partners has released a Market Report examining activity in the public and private [...]
The post LUMA reports fall in digital deals; IAS report reveals Australia’s brand safety triumphs appeared first on ExchangeWire.com. | | 10:33a |
Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with legitimate-looking sites popping up to take advantage of programmatic buying automation while propagating misinformation.
Naturally, brands looking to buy news content want to avoid the divisive issues and low credibility associated with fake news. Peer39 and NewsGuard have collaborated [...]
The post Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites appeared first on ExchangeWire.com. | | 12:17p |
IAS Report Finds UK Mobile Ad Performance Exceeds Global Benchmarks Integral Ad Science’s (IAS) Media Quality Report for H2 2019 has revealed that the UK has outperformed global benchmarks in mobile ad quality. For the UK, viewability* of mobile web video inventory hit 70.7% in H2 2019, exceeding the 70% in-view benchmark that desktop impressions achieved in H1 2019.
Mobile web display ads surpassed the global viewability average of just over three-fifths (63.3%), to reach a UK benchmark nearing three-quarters (68.3%) for H2 2019. Notably, viewability within UK mobile app display achieved the second highest increase globally – increasing nearly a quarter (23.6 percentage [...]
The post IAS Report Finds UK Mobile Ad Performance Exceeds Global Benchmarks appeared first on ExchangeWire.com. |
|