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Friday, May 1st, 2020

    Time Event
    8:21a
    MediaCom UK Appoints Richard Davies as Chief Digital Officer

    MediaCom UK has announced the appointment of Richard Davies to the open role of chief digital officer, as it continues to drive the digital agenda for its clients.
    Davies moves into the role having joined MediaCom last year as head of conversion and digital as part of the Lloyds Banking Group account. He has extensive experience in driving digital excellence, having held multiple high-level digital positions across organisations such as Greenhouse, GroupM and MEC (now Wavemaker). He will take over from [...]

    The post MediaCom UK Appoints Richard Davies as Chief Digital Officer appeared first on ExchangeWire.com.

    9:43a
    AA/WARC Forecasts Fall in UK Ad Spend 2020; WPP Sees Q1 Revenues Decline

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the latest AA/WARC report forecasts a fall in UK ad spend; WPP braces itself as it sees Q1 revenues decline; Google sees its ad demand stabilise, sparking a spike in stock value; News Corp Australia partners with Flybuys to share first-party data; and Microsoft is rumoured to be looking to invest in Paytm.
    AA/WARC report forecasts ad spend to fall to [...]

    The post AA/WARC Forecasts Fall in UK Ad Spend 2020; WPP Sees Q1 Revenues Decline appeared first on ExchangeWire.com.

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