ExchangeWire.com's Journal
[Most Recent Entries]
[Calendar View]
Wednesday, May 13th, 2020
| Time |
Event |
| 8:00a |
Sojern Launches New Interactive COVID-19 Travel Insights Dashboard Sojern, a leading provider of digital travel marketing solutions, today (13th May) launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions about market recovery. Sojern will be providing free and unlimited access to the public via the Sojern website, a service the firm has only ever provided to customers and partners.
The dashboard, updated daily at 10:30pm UTC, will provide market-level details [...]
The post Sojern Launches New Interactive COVID-19 Travel Insights Dashboard appeared first on ExchangeWire.com. | | 11:07a |
CPMs Down Across Programmatic and Social; DSPs Clamp Down on Duplicated Bids In today’s ExchangeWire news digest: Omnicom Group finds CPM is down across programmatic and social, with video inventory stacking up; DSPs begin clamping down on bid duplication by SSPs; and Twitter makes working from home permanently an option for its employees.
CPM is down for social and programmatic, whilst video supply stacks up
A report by Omnicom Media Group has revealed that CPM has declined for advertisements across programmatic and social channels. The research found that CPM for programmatic display has fallen [...]
The post CPMs Down Across Programmatic and Social; DSPs Clamp Down on Duplicated Bids appeared first on ExchangeWire.com. | | 12:58p |
FreeWheel and Adform Launch Programmatic Buying Initiative for Premium Video in Europe FreeWheel, a Comcast Company and provider of the industry’s leading video advertising software, has today (13th May) announced an expansion of its European partnership with Adform, the integrated advertising platform. The partnership will make programmatic buying via their respective softwares easier – providing a superior customer experience and seamless buying process.
Combining the programmatic expertise of both parties will result in tailor-made demand-side platform (DSP) deals, with FreeWheel’s advanced video and connected TV (CTV) inventory accessed via Adform’s omni-channel DSP backed by Odin, [...]
The post FreeWheel and Adform Launch Programmatic Buying Initiative for Premium Video in Europe appeared first on ExchangeWire.com. | | 1:39p |
Brand Safety: Easier to Achieve with Native In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they’re looking for.
Brand safety is a growing concern across APAC, but the solution may be simpler than you think.
With brand safety incidents increasing 55% year-on-year across the region, and an even greater increase on mobile, inappropriate or unsafe digital ad placements are taking a real toll on consumer trust and brand perception. A recent IAS study reveals 86% [...]
The post Brand Safety: Easier to Achieve with Native appeared first on ExchangeWire.com. | | 3:13p |
United Despite Crisis: How Social Media is Keeping the UK Connected As Coronavirus continues to disrupt business, social media usage has become a core area of concern for advertisers, proving a tricky area to capitalise on as impressions frequently fail to translate into revenue. Yet brands have also been quick to recognise the value of using social media to foster and maintain trusting relationships with their customers as they are forced to stay at home and limit their in-person interactions. Paps Shaikh (pictured below), commercial director – EMEA at Nextdoor, writes [...]
The post United Despite Crisis: How Social Media is Keeping the UK Connected appeared first on ExchangeWire.com. | | 11:00p |
Upgrading Transparency Standards from Optional Carrots to Mandatory Sticks: Jonas Jaanimagi In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA’s recent study on the programmatic supply chain, and contemplates how the industry should respond to its findings.
Last week in the UK the results of the Programmatic Supply Chain Transparency Study were revealed, put together by the ISBA (Incorporated Society of British Advertisers) and PwC over a period of some 18 months. The intention of the report was to try and respond to [...]
The post Upgrading Transparency Standards from Optional Carrots to Mandatory Sticks: Jonas Jaanimagi appeared first on ExchangeWire.com. |
|