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Thursday, May 28th, 2020
| Time |
Event |
| 11:14a |
Indian Brand Leaders Prepare for Ad Renaissance; News Corp Closes 112 Print Publications In today’s ExchangeWire news digest: India’s biggest brands gear up to resume advertising after COVID disruption; News Corp Australia confirms it will close over 100 of its print publications, with most moving online; and a recent survey finds that US Gen Zers could provide hope to luxury brands.
India’s biggest brands get ready to recommence advertising
India’s top brands are reportedly preparing to restart their advertising campaigns. Retailers across home, personal care, grocery, smartphone, and electronics are believed to be forging ahead [...]
The post Indian Brand Leaders Prepare for Ad Renaissance; News Corp Closes 112 Print Publications appeared first on ExchangeWire.com. | | 11:45a |
Unruly Appoints Former Oath and AOL Director Alex Khan as UK Managing Director Video ad tech company Unruly, part of Tremor International, today (28 May) announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK managing director.
Following the acquisition of Unruly by Tremor International in January 2020 and its decision to make the Unruly brand its international arm, Khan joins Unruly at a pivotal time for the company, which is one of the world’s largest video marketplaces. As UK MD, Khan will lead in accelerating the [...]
The post Unruly Appoints Former Oath and AOL Director Alex Khan as UK Managing Director appeared first on ExchangeWire.com. | | 12:53p |
Ogury Appoints Antoine Barbier as Senior Vice President of Product Ogury, the creator of the first advertising engine driven by user choice, has announced the appointment of Antoine Barbier as senior vice president, product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s product development globally.
“Antoine’s experience in building next level products and his background in mobile video advertising will play a strategic role in continuing to expand Ogury’s Advertising Engine. It is critical now more than ever that we rely on innovation [...]
The post Ogury Appoints Antoine Barbier as Senior Vice President of Product appeared first on ExchangeWire.com. | | 1:19p |
Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind Whilst businesses continuing to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to the call for a healthier and more accountable ecosystem? We spoke to Erica Schmidt (pictured below), global CEO of Matterkind, about IPG’s newest division, and how it hopes to help transform the industry.
How did Matterkind come about?
We acquired Acxiom in [...]
The post Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind appeared first on ExchangeWire.com. | | 2:38p |
Smart Announces Joint Online Festival “Cannes From Home” Independent ad monetisation platform Smart AdServer has joined forces with other ad tech players to organise “Cannes From Home”, an alternative online festival, open and accessible to everyone from June 22 to 26, 2020.
While many major events have been canceled this year and will not take place until 2021, “Cannes From Home” is a 100% virtual festival that seeks to unite players across the digital advertising and media sectors. Cannes From Home features a series of round tables, bringing market [...]
The post Smart Announces Joint Online Festival “Cannes From Home” appeared first on ExchangeWire.com. |
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