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Tuesday, February 2nd, 2021
| Time |
Event |
| 10:48a |
Kuaishou Goes Public; Univision Bolsters PrendeTV with VIX Acquisition In today’s ExchangeWire news digest: Chinese streaming ecommerce platform Kuaishou files an IPO; Univision acquires VIX, with plans to merge it with PrendeTV; and Facebook announces a new tool to improve brand safety and suitability for advertisers.
Douyin rival Kuaishou goes public
Chinese video-sharing app Kuaishou has filed to go public for USD $5.4bn (£3.9bn). The platform has fast emerged as a significant threat to TikTok’s Chinese counterpart, Douyin, in no small part due to its move adoption of “live-streaming ecommerce”, which [...]
The post Kuaishou Goes Public; Univision Bolsters PrendeTV with VIX Acquisition appeared first on ExchangeWire.com. | | 12:13p |
Former LiveRamp Executive Amelia Waddington Joins Search Intelligence Company Captify as Global VP of Product Captify, the global leader in Search Intelligence, today announced that Amelia Waddington, former LiveRamp executive, has joined its leadership team as global vice president of Product. Waddingon is charged with further defining the company’s global product roadmap and strategy at a seminal moment for the advertising industry, as it moves to solve for the sunsetting of third-party cookies by Google Chrome. In this role, Waddington will be responsible for leading the global product team as they further innovate and expand [...]
The post Former LiveRamp Executive Amelia Waddington Joins Search Intelligence Company Captify as Global VP of Product appeared first on ExchangeWire.com. | | 12:29p |
Cavai brings conversational advertising to the Canadian market Cavai, the leader in conversational advertising cloud technology, is continuing its rapid expansion with the opening of an office in Canada. Cavai recently unveiled offices in Singapore and Spain, with these markets joining its operations in London, Amsterdam, Helsinki, Oslo and Stockholm.
Kenneth Maehlum has been appointed general manager at Cavai, Canada and will head up the office out of Montreal. An entrepreneurial marketing, advertising and ecommerce executive with hands-on B2B and B2C experience globally, he is a native Norwegian [...]
The post Cavai brings conversational advertising to the Canadian market appeared first on ExchangeWire.com. | | 12:40p |
Seedtag Consolidates its Leadership in Contextual AI by Acquiring German Company Recognified Seedtag continues its expansion throughout Europe by acquiring the German company Recognified. This acquisition is not only a geographical move to have presence in the top 5 European markets but it is also another step forward in seedtag’s growth plan to consolidate its leadership position in contextual AI in Europe and Latam. This announcement comes two months after seedtag reported the acquisition of its Italian competitor AtomikAd.
Founded in 2016 by Jan-Philipp Kröll, Matthias Hahn and Stoyan Georgiev, Recognified is a computer vision and brand [...]
The post Seedtag Consolidates its Leadership in Contextual AI by Acquiring German Company Recognified appeared first on ExchangeWire.com. | | 2:00p |
Anzu.io Raises $9m to Fuel Expansion of the World’s Most Advanced In-Game Advertising Platform Anzu, the global advertising platform dedicated to gaming, has announced USD $9m (£6.6m) in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organisation WPP and Sony Innovation Fund, the investment arm of one of the world’s largest gaming groups and the owner of PlayStation, as well as Alumni Ventures Group, the leading LGBT+ VC Gaingels, iconic baseball team The Chicago Cubs, Goal Ventures, and prominent angel investors Marc [...]
The post Anzu.io Raises $9m to Fuel Expansion of the World’s Most Advanced In-Game Advertising Platform appeared first on ExchangeWire.com. |
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