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Tuesday, February 16th, 2021
| Time |
Event |
| 8:00a |
The End of the Third-Party Cookie: Why the Online Advertising Industry Urgently Needs to Raise Awareness Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou (pictured below), co-founder and CEO of Semasio, doesn’t think so. In his guest article, Skou outlines where the industry is falling short when it comes to informing consumers of their data sharing options, and suggests how this problem could be [...]
The post The End of the Third-Party Cookie: Why the Online Advertising Industry Urgently Needs to Raise Awareness appeared first on ExchangeWire.com. | | 11:28a |
US Suspends Plans to Ban TikTok and WeChat; Twitter Reports Record Q4 Revenue In today’s ExchangeWire news digest: the Biden administration has halted legal action that sought to ban TikTok and WeChat from the US; Twitter reports record revenue for Q4 2020, but remains wary that user growth is beginning to slow; and Google responds to the Australian senate’s endorsement of the News Media Bargaining Code.
US government puts TikTok and WeChat bans on hold
US president Joe Biden has suspended legal action against short-form video platform TikTok and instant-messaging app WeChat. The action, instigated [...]
The post US Suspends Plans to Ban TikTok and WeChat; Twitter Reports Record Q4 Revenue appeared first on ExchangeWire.com. | | 6:05p |
Admix Signs Two Ad Industry Legends to Strengthen Global Leadership for In-Play Advertising Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman.
Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company. Both have made lasting imprints on the media and advertising landscape, [...]
The post Admix Signs Two Ad Industry Legends to Strengthen Global Leadership for In-Play Advertising appeared first on ExchangeWire.com. |
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