Friday, February 19th, 2021

Time	Event
10:49a	Disney Nears 95 Million Subscribers; US Halts Chinese App Bans In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: streaming sensation Disney+ closes in on 95 million subscribers; the Biden administration suspends legal action that threatened to ban TikTok and WeChat from the US; the CMA raises concerns that Adevinta’s purchase of eBay’s classifieds unit could damage competition; and Facebook is hit with backlash after deciding to remove news sharing in Australia.    Disney+ nears 95 million subscribers Disney streaming phenomenon Disney+ [...] The post Disney Nears 95 Million Subscribers; US Halts Chinese App Bans appeared first on ExchangeWire.com. (Comment on this)
5:20p	In-Play Ads Most Exciting Format for Games in 2021 In-play advertising pioneer Admix has released a report showing the state of in-play ads, which are disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. The total surveyed partners combined have amassed billions of downloads across all games and more than three billion downloads across Android and iOS. The sample included 80 respondents including eight from Pocket Gamer’s list of Top 50 Global Studios. New privacy regulations, mainly spearheaded by Apple removing the [...] The post In-Play Ads Most Exciting Format for Games in 2021 appeared first on ExchangeWire.com. (Comment on this)

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