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Monday, February 22nd, 2021
| Time |
Event |
| 9:00a |
What’s Old is New Again: The Return of Contextual Targeting The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world.
Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices and data partnerships that will help them move away from relying on third-party sources in favour of more sustainable data gathering and personalisation tactics. It comes as no surprise to many in the industry, therefore, that contextual advertising has once [...]
The post What’s Old is New Again: The Return of Contextual Targeting appeared first on ExchangeWire.com. | | 12:04p |
Digital Video Grows in Australia; Google Apps Unable to Update on iOS In today’s ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google’s apps are frustrated by a lack of updates as the firm continues to hold out against Apple’s “nutrition labels” initiative; and Australian media outlets see traffic plummet in the wake of Facebook’s decision to cut off news sharing.
Digital video advertising investment surges 41% in Australia
Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by the year’s end. The results, [...]
The post Digital Video Grows in Australia; Google Apps Unable to Update on iOS appeared first on ExchangeWire.com. | | 12:27p |
Pubstack and Didomi Join Forces to Run the Online Event ‘GDPR, TCF…How to Maximise Monetisation While Respecting User Choice in 2021?’ The last 2 years have seen a number of significant changes that impact the digital advertising ecosystem. Most of them are due to shifting expectations in society, with consumers demanding more privacy and choice. The regulatory expectations from Data Protection Authorities have increased thus pushing the industry to adopt shared standards, and major technological players to launch their own initiatives to improve on privacy (Google’s Privacy Sandbox or Apple’s iOS14 features).
With a lot of interrogation remaining on the publisher [...]
The post Pubstack and Didomi Join Forces to Run the Online Event ‘GDPR, TCF…How to Maximise Monetisation While Respecting User Choice in 2021?’ appeared first on ExchangeWire.com. | | 12:40p |
Intelligent Video Solutions (iVS) Partners with RSquared Global Ventures (R2GV) to Support Expansion Plans iVS, a premium in-stream video advertising marketplace based in Singapore, has brought on R2GV as an advisor.
R2GV, launched by Ranga Somanathan, previously CEO of OMG Singapore and Malaysia and Ravi Bhaya, ex-managing director at Publicis Media Indonesia, South Africa, as well as Serviceplan, Germany, will be partnering and supporting iVS’ expansion plans. This entails launching iVS’ premium programmatic marketplace to advertisers via the consolidation of video inventories of premium web-publishers and broadcasters initially in South-East Asia and Australia.
The partnership [...]
The post Intelligent Video Solutions (iVS) Partners with RSquared Global Ventures (R2GV) to Support Expansion Plans appeared first on ExchangeWire.com. | | 1:16p |
Picnic Continues Rapid Expansion with New Advisory Board Member, Andy Stevens Industry veteran, Andy Stevens, has joined fast-growing social display leader, Picnic, as advisory board member. Stevens joins to help Picnic as they continue their rapid expansion, delivering intuitively-engaging social display ad formats on a unique marketplace of user-first mobile inventory.
Stevens has made a lasting imprint on the media, marketing and technology landscape. As an early advocate for impactful and measurable digital marketing, he founded Unique Digital in 2001. Later, after Stevens combined Unique with SYZYGY to form a leading EMEA [...]
The post Picnic Continues Rapid Expansion with New Advisory Board Member, Andy Stevens appeared first on ExchangeWire.com. | | 1:21p |
Picnic Partners with Therapy App, Spill, to Offer Remote Mental Health Support in Lockdown Cocktail Fridays, virtual game nights, pizza making…Picnic have tried it all. But with lockdown number three feeling somewhat infinite, Picnic have found new ways to look after employee mental health, including all-in-one support app, Spill.
London-based start-up, Spill, offers remote mental health support for employees via workplace messaging app, Slack. The app asks all employees a few quick, confidential questions, then support is available if required (or wanted), including sessions with Spill’s qualified therapists over video, or the option to ask [...]
The post Picnic Partners with Therapy App, Spill, to Offer Remote Mental Health Support in Lockdown appeared first on ExchangeWire.com. |
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