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Wednesday, February 24th, 2021
| Time |
Event |
| 9:00a |
InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world’s largest independently owned mobile in-app advertising exchange.
Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetisation models like in-app purchases. With this partnership, InMobi’s global brand [...]
The post InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World appeared first on ExchangeWire.com. | | 11:46a |
Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership In today’s ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia’s OMA reveals out-of-home advertising’s 2020 revenue results.
Facebook restores news sharing in Australia
Facebook will overturn their ban on news sharing in Australia. The decision, announced yesterday (23rd February) comes after the social media giant reached a last-minute deal with the Australian government.
The new agreement, presented by treasurer and [...]
The post Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership appeared first on ExchangeWire.com. | | 12:45p |
Video Discovery Platform Primis Selected as Partner for Google Multiple Customer Management (MCM) Program Primis, the leading video discovery platform for global publishers, has been selected as an official partner for Google’s Multiple Customer Management (MCM) program.
The MCM program was established by Google to help publishers streamline the number of channel partners they work with and allow for increased trust, efficiency, and monetisation from the advertiser supply chain.
Primis worked in partnership with Google to verify that its advanced Video Discovery technology exceeded the quality standards required to be part of the MCM program. This [...]
The post Video Discovery Platform Primis Selected as Partner for Google Multiple Customer Management (MCM) Program appeared first on ExchangeWire.com. | | 12:55p |
Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly with Seamless In-Game Advertising on the Unity platform Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET.
The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile games and will see the seamless in-game advertising specialist share tips, tricks and best practice with developers.
Adverty is also running a competition [...]
The post Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly with Seamless In-Game Advertising on the Unity platform appeared first on ExchangeWire.com. |
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