Wednesday, January 15th, 2025

Time	Event
7:05a	CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk while Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions  News in brief: CMA Launches Google Search Investigation; TikTok Denies Discussion of Sale to Elon Musk While Users Migrate to Red Note; Indonesia Plans Social Media Age Restrictions  CMA Launches Google Search Investigation On Tuesday, the UK’s Competition and Markets Authority launched [...] The post CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk while Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions  appeared first on ExchangeWire.com. (Comment on this)
9:00a	iq digital & Cedara Partner to Deliver a Greener Future in the German Media Industry  iq digital, a leading marketer for quality media in Germany, and Cedara, the Carbon Intelligence Platform, are excited to announce a strategic partnership to power environmental sustainability initiatives for both iq digital and its advertisers and publisher partners.  This collaboration will [...] The post iq digital & Cedara Partner to Deliver a Greener Future in the German Media Industry  appeared first on ExchangeWire.com. (Comment on this)
9:37a	Axis & Edge226 Forge Partnership to Elevate In-App & CTV Advertising Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral collaboration aims to enhance advertising performance and optimise revenue opportunities for publishers while empowering [...] The post Axis & Edge226 Forge Partnership to Elevate In-App & CTV Advertising appeared first on ExchangeWire.com. (Comment on this)
9:47a	2025 Predictions: OOH, DOOH, and Beyond As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [...] The post 2025 Predictions: OOH, DOOH, and Beyond appeared first on ExchangeWire.com. (Comment on this)
11:01a	Pubstack Accelerates Global Expansion with the Appointment of Alban Silve as Country Manager for France & Belgium Pubstack, the leading ad management platform, announces the appointment of Alban Silve as country manager for France and Belgium. This strategic hire marks a significant milestone in Pubstack’s global growth journey, as the company expands its international footprint while doubling [...] The post Pubstack Accelerates Global Expansion with the Appointment of Alban Silve as Country Manager for France & Belgium appeared first on ExchangeWire.com. (Comment on this)
1:00p	Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the advertising experience for its 25+ million users. The partnership secures in-app [...] The post Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans appeared first on ExchangeWire.com. (Comment on this)
2:00p	Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.  Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [...] The post Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension appeared first on ExchangeWire.com. (Comment on this)

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