Thursday, January 16th, 2025

Time	Event
7:00a	MASS Analytics & DAIVID Partner to Enhance MMM with AI-Powered Creative Effectiveness Insights Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID. The deal [...] The post MASS Analytics & DAIVID Partner to Enhance MMM with AI-Powered Creative Effectiveness Insights appeared first on ExchangeWire.com. (Comment on this)
7:05a	The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase Latest Ad Tech Acquisitions The Trade Desk plans to acquire ad tech company [...] The post The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase appeared first on ExchangeWire.com. (Comment on this)
8:00a	Clinch Appoints Roy Balle as New Chief Financial Officer Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the appointment of Roy Balle as chief financial officer. In his role, Balle will oversee Clinch's global capital structure, financial strategy, planning, and risk management, [...] The post Clinch Appoints Roy Balle as New Chief Financial Officer appeared first on ExchangeWire.com. (Comment on this)
9:08a	Pentaleap Appoints Mark Burton as Chief Product Officer to Lead Next Phase of Growth  Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO). Mark will continue to drive the strategy and development of Pentaleap’s modular retail media platform, which powers revenue growth for leading retail media [...] The post Pentaleap Appoints Mark Burton as Chief Product Officer to Lead Next Phase of Growth  appeared first on ExchangeWire.com. (Comment on this)
10:42a	UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024   In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry.  Rewinding to the final quarter of last year, the [...] The post UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024   appeared first on ExchangeWire.com. (Comment on this)
1:38p	Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech solutions across Europe. This collaboration provides advertisers with [...] The post Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx appeared first on ExchangeWire.com. (Comment on this)

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