Tuesday, January 28th, 2025

Time	Event
7:05a	Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok  News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok  Meta Tests Ads on Threads Meta has begun to test ads on its Threads platform “with a handful of brands in [...] The post Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok  appeared first on ExchangeWire.com. (Comment on this)
10:00a	Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media Technology Picnic, in collaboration with Zenith Global, has unveiled the results of a study that highlights the power of media quality in driving consented sessions, page lands, and brand consideration. The study was conducted with measurement partners Cint and Portal.  Zenith Global [...] The post Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media Technology appeared first on ExchangeWire.com. (Comment on this)
10:00a	Orisha ADgency Partners with Cedara to Drive Sustainability in DOOH Advertising and Retail Media Orisha ADgency, a leading media agency in France specialising in digital out-of-home (DOOH) and digital point-of-sale advertising and part of Orisha Retail Shops, has partnered with Cedara, the Carbon Intelligence Platform, to develop a sustainability solution for ADgency’s network of [...] The post Orisha ADgency Partners with Cedara to Drive Sustainability in DOOH Advertising and Retail Media appeared first on ExchangeWire.com. (Comment on this)
11:30a	Q4 in Ad Tech: M&A is So Back In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024, and how ad tech M&A made headlines as the year wrapped up After a fairly tepid few years, the ad tech [...] The post Q4 in Ad Tech: M&A is So Back appeared first on ExchangeWire.com. (Comment on this)
3:17p	New Programmatic DOOH Opportunities in Denmark in Collaboration with VIOOH AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and internationally, for digital ad campaigns targeting Danish audiences. AFA Decaux is the predominant out-of-home [...] The post New Programmatic DOOH Opportunities in Denmark in Collaboration with VIOOH appeared first on ExchangeWire.com. (Comment on this)
3:19p	helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screens Today (January 28th, 2025), Brazilian media company, helloo, has announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform, to bring programmatic DOOH advertising to helloo’s 15,000 digital screens in Brazil.The partnership will enable both domestic and [...] The post helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screens appeared first on ExchangeWire.com. (Comment on this)
6:08p	OpenX Elevates Tyler Romasco to SVP, Global Publisher Development OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (January 28th, 2025) announced the promotion of Tyler Romasco to SVP, global publisher development, from VP, US publisher development. The expansion of Romasco’s role strengthens OpenX’s global publisher [...] The post OpenX Elevates Tyler Romasco to SVP, Global Publisher Development appeared first on ExchangeWire.com. (Comment on this)

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