Thursday, February 13th, 2025

Time	Event
7:05a	YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI   News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI   YouTube Drives Channel 4 Social Viewing Figures Channel 4 amassed more than 2.3 billion views [...] The post YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI   appeared first on ExchangeWire.com. (Comment on this)
9:00a	Mission Precision: It’s Not Just Who, But When and Where That Matters Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they can help brands speak directly to consumers… We all know what it’s like when we receive a poorly-timed ad: an eye-roll [...] The post Mission Precision: It’s Not Just Who, But When and Where That Matters appeared first on ExchangeWire.com. (Comment on this)
10:00a	Axeptio Acquires AdOpt to Strengthen Global Expansion Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global expansion with the acquisition of AdOpt, Brazil’s leading consent management provider. More than mere expansion, this acquisition represents a deep [...] The post Axeptio Acquires AdOpt to Strengthen Global Expansion appeared first on ExchangeWire.com. (Comment on this)
10:03a	Azerion’s Hawk Promotes Irini Michail to Lead New Programmatic ‘Centre of Excellence’ Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its technology stack, with a primary focus being its demand-side platform (DSP) Hawk. The Azerion UK initiative is headed up by Irini [...] The post Azerion’s Hawk Promotes Irini Michail to Lead New Programmatic ‘Centre of Excellence’ appeared first on ExchangeWire.com. (Comment on this)
10:08a	Axeptio annonce l’acquisition d’AdOpt pour accélérer son développement à l’international Après le succès de l’ouverture de sa filiale canadienne, Axeptio, leader des plateformes de gestion du consentement (CMP), accélère son déploiement à l’international avec l’acquisition d’AdOpt, acteur majeur du marché brésilien. Loin d’être une simple implantation, cette alliance avec AdOpt [...] The post Axeptio annonce l’acquisition d’AdOpt pour accélérer son développement à l’international appeared first on ExchangeWire.com. (Comment on this)
4:12p	Equativ Expands to Japan, Bolstering its Global Footprint  Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone [...] The post Equativ Expands to Japan, Bolstering its Global Footprint  appeared first on ExchangeWire.com. (Comment on this)
4:50p	Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available Today (13th February, 2025), Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served. [...] The post Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available appeared first on ExchangeWire.com. (Comment on this)

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