Tuesday, February 25th, 2025

Time	Event
8:55a	Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to train AI models. Netflix Expands EMEA Programmatic Offering Netflix has expanded its programmatic offering within the [...] The post Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs appeared first on ExchangeWire.com. (Comment on this)
11:00a	Driving results: VIOOH and JCDecaux Mexico elevate the Mazda CX-70 launch through programmatic DOOH campaign The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City. DOOH has rapidly emerged as one of the most dynamic advertising mediums, achieving over 20% growth for two consecutive years. London, 25 February 2025 - JCDecaux [...] The post Driving results: VIOOH and JCDecaux Mexico elevate the Mazda CX-70 launch through programmatic DOOH campaign appeared first on ExchangeWire.com. (Comment on this)
11:31a	More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a new interface, revamped logic, and several publisher-oriented changes. “This redesign goes beyond a UI update — it’s a fundamental shift in how ad tech [...] The post More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange appeared first on ExchangeWire.com. (Comment on this)
2:41p	Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and [...] The post Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising appeared first on ExchangeWire.com. (Comment on this)
2:47p	Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach by integrating with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM).  This collaboration opens more inventory to connect brands and gaming [...] The post Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers appeared first on ExchangeWire.com. (Comment on this)

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