Thursday, February 27th, 2025

Time	Event
9:00a	AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising has announced its Q4 2024 results and outlined strategic initiatives for 2025. According to the company’s announcement, one of the standout developments in Q4 2024 was the launch of [...] The post AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap appeared first on ExchangeWire.com. (Comment on this)
9:00a	Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing Pubstack ad management customer, has successfully enhanced its ad monetisation performance with Pubstack’s server-side ad management. The implementation has unlocked new revenue [...] The post Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management appeared first on ExchangeWire.com. (Comment on this)
9:00a	Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland Barb to start reporting YouTube viewing on TV screens Joint industry currency (JIC) Barb has announced that it [...] The post Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox appeared first on ExchangeWire.com. (Comment on this)
10:30a	AdPlayer.Pro revela los resultados del cuarto trimestre de 2024 y la hoja de ruta para 2025 AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas SaaS para publicidad en vídeo digital, ha anunciado sus resultados del cuarto trimestre de 2024 y ha delineado las iniciativas estratégicas para 2025. Según el anuncio de la empresa, uno de los desarrollos más [...] The post AdPlayer.Pro revela los resultados del cuarto trimestre de 2024 y la hoja de ruta para 2025 appeared first on ExchangeWire.com. (Comment on this)
2:05p	“Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power of first-party data to publishers. Why is identity so important to the sell side? Identity is a critical component of publishers’ monetisation [...] The post “Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ appeared first on ExchangeWire.com. (Comment on this)
2:32p	Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type.  After five years of successful collaboration with Microsoft Advertising - [...] The post Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator appeared first on ExchangeWire.com. (Comment on this)
4:36p	DoubleVerify to Acquire Rockerbox DoubleVerify, a leading software platform for digital media measurement, data, and analytics,  announced that it has entered into an agreement to acquire Rockerbox, a global leader in marketing attribution.  Rockerbox’s unified marketing measurement platform provides actionable insights powered by multi-touch attribution [...] The post DoubleVerify to Acquire Rockerbox appeared first on ExchangeWire.com. (Comment on this)

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