Friday, February 28th, 2025

Time	Event
8:00a	What Will Define the Future of Publishing? How can the publishing industry overcome the myriad challenges it faces? Writer Avya Chaudhary takes a look... AI, big tech and social media are battering publishers from all sides. With walled gardens, the open web, and programmatic solutions gaining ground, will [...] The post What Will Define the Future of Publishing? appeared first on ExchangeWire.com. (Comment on this)
9:00a	The Stack: Streaming TV On a Roll? This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it [...] The post The Stack: Streaming TV On a Roll? appeared first on ExchangeWire.com. (Comment on this)
10:48a	Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies.  Brand [...] The post Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement appeared first on ExchangeWire.com. (Comment on this)
12:36p	Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching [...] The post Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies appeared first on ExchangeWire.com. (Comment on this)

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