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Wednesday, March 19th, 2025

    Time Event
    8:00a
    Clinch Earns Trustworthy Accountability Group (TAG) ‘Certified Against Malware’ (CAM) Certification

    Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 19th, 2025) announced it has earned the Trustworthy Accountability Group (TAG) Certified Against Malware (CAM) certification. This industry-standard certification confirms Clinch’s commitment to keeping [...]

    The post Clinch Earns Trustworthy Accountability Group (TAG) ‘Certified Against Malware’ (CAM) Certification appeared first on ExchangeWire.com.

    9:57a
    Digest: Disney+ joins Barb Advanced Campaign Hub

    Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to the US Government. Additionally, it highlights Roku's latest initiative to introduce video ads on its platform.

    Disney+ joins Barb Advanced Campaign [...]

    The post Digest: Disney+ joins Barb Advanced Campaign Hub appeared first on ExchangeWire.com.

    10:31a
    Axis & StreamKey Partner to Elevate Video Advertising

    Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetisation capabilities across [...]

    The post Axis & StreamKey Partner to Elevate Video Advertising appeared first on ExchangeWire.com.

    12:57p
    PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments

    PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatic’s CTV revenue more than doubled [...]

    The post PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments appeared first on ExchangeWire.com.

    12:58p
    iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers 

    iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers. 

    Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]

    The post iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers  appeared first on ExchangeWire.com.

    2:36p
    Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA

    Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]

    The post Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA appeared first on ExchangeWire.com.

    2:55p
    Azerion Launches Hawk DSP in the US

    Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP), in the US. Hawk is a cost-effective DSP that allows advertisers to access audiences that have been curated on the [...]

    The post Azerion Launches Hawk DSP in the US appeared first on ExchangeWire.com.

    4:58p
    Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance

    Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads. 

     “Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, [...]

    The post Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance appeared first on ExchangeWire.com.

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