Wednesday, April 16th, 2025

Time	Event
8:00a	Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU In today’s digest, we explore the decline in news ad spend, Meta’s decision to begin training its AI models on public content in the EU, and Barb’s beta launch of overnight commercial spot ratings. Sharp Decline in News Ad Spend According to [...] The post Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU appeared first on ExchangeWire.com. (Comment on this)
11:00a	TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields the industry from malvertising across digital channels, with [...] The post TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience appeared first on ExchangeWire.com. (Comment on this)
12:00p	How Partnerships Create More Authentic Brand Experiences in Gaming Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...] The post How Partnerships Create More Authentic Brand Experiences in Gaming appeared first on ExchangeWire.com. (Comment on this)

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