Thursday, April 24th, 2025

Time	Event
8:00a	AI in Ad Tech: Revolution, or Just Programmatic Rebranded? In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just entering advertising, it’s infiltrating it. Take WPP, which revealed that it's already [...] The post AI in Ad Tech: Revolution, or Just Programmatic Rebranded? appeared first on ExchangeWire.com. (Comment on this)
8:00a	Pubstack Unveils Monetisation Manager: A Unified Product Family for Smarter Ad Stack Optimisation Pubstack is proud to announce the launch of Monetisation Manager, a new unified product family that brings clarity, flexibility, and strategic control to publishers looking to maximise the performance of their ad stack. Monetisation Manager allows publishers to connect, control, monitor, [...] The post Pubstack Unveils Monetisation Manager: A Unified Product Family for Smarter Ad Stack Optimisation appeared first on ExchangeWire.com. (Comment on this)
8:00a	Digest: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s fines under EU’s Digital Markets Act and Didomi's €72m acquisition of Addingwell  Google Chrome pulls back from new third-party cookie prompt rollout Google [...] The post Digest: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act appeared first on ExchangeWire.com. (Comment on this)
1:00p	Nexxen Advances AI Capabilities, Launches ‘nexAI’  Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 24th, 2025) announced the launch of 'nexAI', a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars [...] The post Nexxen Advances AI Capabilities, Launches ‘nexAI’  appeared first on ExchangeWire.com. (Comment on this)
1:00p	Video Content Enhances Ad Effectiveness in CTV OOH The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a hospitable environment for relevant advertising. This is especially true in retail environments where dwell times are highest. In a report [...] The post Video Content Enhances Ad Effectiveness in CTV OOH appeared first on ExchangeWire.com. (Comment on this)
1:49p	TeqBlaze Adds Rewarded Video to Prebid SDK – New Monetisation Opportunity for Publishers TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS and Android. This development represents a significant advancement in the SDK’s capabilities, enabling transparent header bidding and helping publishers achieve [...] The post TeqBlaze Adds Rewarded Video to Prebid SDK – New Monetisation Opportunity for Publishers appeared first on ExchangeWire.com. (Comment on this)
2:54p	DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (April 24th, 2025) announced it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch [...] The post DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety appeared first on ExchangeWire.com. (Comment on this)
3:04p	MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. This collaboration replaces the recently [...] The post MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation appeared first on ExchangeWire.com. (Comment on this)

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