Tuesday, April 29th, 2025

Time	Event
8:00a	Opti Digital Recognised as Google Certified Publishing Partner (GCPP) Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing Partner (GCPP). This certification underscores Opti Digital’s best-in-class technology that empowers digital publishers to achieve optimal ad revenue, without compromising user [...] The post Opti Digital Recognised as Google Certified Publishing Partner (GCPP) appeared first on ExchangeWire.com. (Comment on this)
8:00a	Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across Web and connected TV (CTV), today (April 29th, 2025) announced a partnership aimed at promoting sustainability within the digital advertising [...] The post Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising appeared first on ExchangeWire.com. (Comment on this)
8:23a	FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise FirstPartyCapital, the leading investment fund into ad tech, martech, and digital media companies, has today (April 29th, 2025) announced the launch of FirstPartyStudio, offering group and individual expertise to technology businesses.  Businesses in the ad tech, martech, and media sectors need [...] The post FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise appeared first on ExchangeWire.com. (Comment on this)
8:25a	New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...] The post New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall appeared first on ExchangeWire.com. (Comment on this)
8:53a	Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 earnings despite ongoing antitrust trials, Banijay’s early takeover talks with ITV, and TikTok’s plans to launch e-commerce [...] The post Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover appeared first on ExchangeWire.com. (Comment on this)
10:59a	The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?   Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising ecosystem? Harry Menear examines the evolution of SSPs and DSPs. Thanks largely to trade media coverage over the last few years, [...] The post The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?   appeared first on ExchangeWire.com. (Comment on this)
2:01p	Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP [...] The post Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation appeared first on ExchangeWire.com. (Comment on this)
3:10p	LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimisation PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party [...] The post LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate appeared first on ExchangeWire.com. (Comment on this)

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